These shoe companies have salary cap constraints? They didn't want to exceed the shoe game cap? Maybe Nike thought it was worthless and he wasn't worth paying if he wasn't giving a return. <blockquote class="twitter-tweet" lang="en"><p>Amazing to think how far Jeremy Lin has fallen as a marketing icon. Fall not as steep in Asian markets.</p>— darren rovell (@darrenrovell) <a href="https://twitter.com/darrenrovell/statuses/419208613677518848">January 3, 2014</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script> Translation: You don't care about Jeremy Lin, because you didn't buy enough Linsanity shirts from Nike. Now he has to rub two nickels from what Adidas is paying him to keep warm.