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Yao Ming and Cuttino Mobley Commercial

Discussion in 'Houston Rockets: Game Action & Roster Moves' started by cwebbster, Feb 17, 2004.

  1. Rockets2K

    Rockets2K Clutch Crew

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    should have warned you...it is 9 megs.

    sorry...it is full 30sec commercial

    and Im willing to bet that there are lots of people hitting it all at the same time

    and I just realized that I didnt give you the direct link...

    Yao Cat commercial direct link
     
  2. KaiSeR SoZe

    KaiSeR SoZe Member

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    maybe someone can mirror it..I haven't seen the full hting
     
  3. 12345

    12345 Member

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    the download is fast but the page takes like 3 minutes to load.
     
  4. Rockets2K

    Rockets2K Clutch Crew

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    Im about to edit the initial post so people can just hit the direct link...

    use the direct link from my second post.
     
  5. Pole

    Pole Houston Rockets--Tilman Fertitta's latest mess.

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    that's great........good job.
     
  6. KaiSeR SoZe

    KaiSeR SoZe Member

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    yes it works great now

    thanks alot!
     
  7. StupidMoniker

    StupidMoniker I lost a bet

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    Thanks R2K.

    Yao and Cat are awesome and have the best attitudes of any professional athletes. You can tell that they really love what they do and appreciate all that basketball gives to them. Not like when Melo and LeBron said they wouldn't be injury replacements in the All-Star game.
     
  8. Another Brother

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  9. AlexVanderpool

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    Im surprised that no one brought up the fact that for the first time it wasn't Steve paired with Yao Rockets commercial....

    Is this a precursor to a move???? ;)
     
  10. Rockets2K

    Rockets2K Clutch Crew

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    well, in that case..

    it falls upon you as our resident comedian to come up with some more funny ideas for them.
    Cause I know one thing for sure..the supermarket one is the funniest commercial they have run.



    howbout it Tim? did yall get the idea from the AB thread?
    its ok...you can fess up..;)
     
  11. pcheung

    pcheung Member

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    "Another Brother wants to be a star... a big, big star..."

    Was that enough to win project BIG STAR? :cool:
     
  12. SmeggySmeg

    SmeggySmeg Member

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    great ad Cat, Yao, Tim, Rocket and ideas man AB (looks like the fan council isn't just about getting free stuff hey AB)

    funny stuff....... 'i just got somefing in my eye'
     
  13. TECH

    TECH Member

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    I loved that commercial in the grocery store! They should have had a scene where Yao was looking over the top of an isle at a couple of ladies, and the ladies do a double take at this giant peering over the isle at them.......:D
     
  14. Tim

    Tim Member

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    Heh. We started doing the ads with Rockets in funny situations in the community at the start of last season. ("Be Part of Something Big.") Part of the gag is that they always appear in uniform -- uniforms look tough on a court, but they look silly at, say, a grocery store, and it keeps the players recognizable while bringing them down to earth at the same time.

    The #1 reason people stop coming to games? "I don't like the players" or "I can't relate to the players."

    Some of the verbatims that also tends to accompany that are "these guys don't care about real people" and "I wouldn't trust these guys around my kids." In reality, the players are usually most comfortable hanging around kids and "real people."

    So last year's ads showed players at a school, on a bus, at the Children's Museum, and at NASA.

    Last year's campaign won a bunch of ad awards around town. Our player approval ratings (yes, we do real research on stuff like that) also went up around the time the ads started running. Some of that bump is due to having a high character, high profile guy like Yao added to the team. But we know from the research that the ads contributed, too.

    Our players are generally good guys. If we don't do our job communicating that, it's too easy for people to stick a stereotype on them that probably doesn't apply. (Another Brother and I talked about this at one of the Rockets Fan Council meetings last season. He understands the issue very well.) Ads are one way, as are community projects, PR, and halftime features during the broadcast ... all of these help.

    Tim
     
  15. CB4ever

    CB4ever Member

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    I like Yao and Cat. I feel I can relate to them. I will come to Rockets games. I like Yao and Cat. I feel I can relate to them. I will come to Rockets games. I like Yao and Cat. I feel I can relate to them. I will come to Rockets games. I like Yao and Cat. I feel I can relate to them. I will come to Rockets games.

    Huh, I guess it worked. Damn you, Tim. ;)
    Seriously, great commercial. Yao makes the goofiest faces. Cat's a movie star.
     
  16. nyquil82

    nyquil82 Member

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    glad you guys didnt release a commercial with eddie griffin, that would have hurt.
     
  17. AlexVanderpool

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    No offense Tim, but this is hardly the #1 reason people stop coming to games...

    The real "#1 reason" is that most true fans have been priced out.
     
  18. Tim

    Tim Member

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    Please show me the research you have interviewing former season ticket holders on why they stopped buying season tickets. Or the research interviews with lapsed fans who no longer follow the game. I'd love to see it, since it seems to come to a different conclusion than every study we've done or the league has done.

    I do realize price is a concern for some fans, though, even though it does NOT come up as the number one reason for people leaving the fan base. That's why we have twice as many tickets for $20 or less at the Toyota Center than we did at Compaq. (3500 tickets are $20 or less.) And that's why we've started doing family packs for select games -- they start at $69, include 4 ticket, 4 hot dogs, 4 soft drinks, and 2 kids premiums, and they've been very popular. And that's why we started a group discount program last season, which was also very successful.

    So ... I'll agree, it's an issue. It's one we watch. It's just far from the #1 issue that fans gvie us when we ask them. Doesn't mean it's not important, though, or that we're not doing anything about it.

    Tim
     
  19. Deckard

    Deckard Blade Runner
    Supporting Member

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    Tim, I downloaded it (living in Austin) and it had my kids and I just cracking up! Great stuff... give us more like it!

    :D
     
  20. ecinokc

    ecinokc Member

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    Rockets2K, thanks for posting the commercial...much appreciated! I'm an out-of-towner, so I wouldn't have been able to see it otherwise. My favorite parts were the turkey bowling and Yao and Cat playing with the shopping carts.

    I've encoded to mpeg in the past, but the file sizes turn out larger than "wmv" format. While not as clear as mpeg, it seems to produce a smaller file size with decent quality picture.
     

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