It is not so easy to etch-a-sketch. Before the primary, I wasn't sure who i was going to vote for, after the primary, no way I vote for Mitt.
For many of my liberal friends, he has been called a Reagan republican. They are not too happy with him for that. You can't please everybody when you are the manager.
This narrative is only partially true. It's not gun control, abortion, or even Romney's opposition to gay marriage that is hurting him, it's really just one problem, and that is his unwavering allegiance to Wall Street. It is clear now, even to White working class Americans, that the GOP is only concerned with helping the mega rich get even richer even if that means draining what little prosperity the middle class has left. So while I think it's still possible to win with social conservative values, I don't believe the American people will ever elect another shill for the top 1%. The Nation has taken a permanent turn towards economic populism, especially in regards to free trade and outsourcing. And in the end, things started spiraling out of control for Mitt when the American people found out about him directly profiting from both outsourcing and liquidating companies.