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Why does US auto industry have so much trouble competing?

Discussion in 'BBS Hangout: Debate & Discussion' started by pirc1, Jun 3, 2005.

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  1. pirc1

    pirc1 Member

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    The cure to all is to cut jobs as always.

    Link

    GM Plans to Cut 25,000 U.S. Jobs by 2008 By JOHN PORRETTO, AP Auto Writer
    6 minutes ago



    WILMINGTON, Del. - General Motors Corp. plans to eliminate 25,000 manufacturing jobs in the United States by 2008 and close plants as part of a strategy to revive North American business at the world's largest automaker, its chairman said on Tuesday.

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    Speaking to shareholders at GM's 97th annual shareholder meeting in Delaware, Chairman and Chief Executive Rick Wagoner said the capacity and job cuts should generate annual savings of roughly $2.5 billion. GM now employs 110,000 hourly workers in the United States.

    Wagoner revealed the cutbacks as he laid out a four-step strategy to invigorate GM's North American operations, its biggest and most troubling part. Already this year, GM's U.S. market share has fallen from 27 percent a year ago to 25.4 percent, much of the loss at the expense of Asian automakers such as Toyota Motor Corp. and Nissan Motor Co.

    Wagoner focused on four priorities: increasing spending on new cars and trucks; clarifying the role of each of GM's eight brands; intensifying efforts to reduce costs and improve quality; and continuing to search for ways to reduce skyrocketing health care expenses.

    He noted that health-care expenses add $1,500 to the cost of each GM vehicle. This puts GM at a "significant disadvantage versus foreign-based competitors," Wagoner said.

    General Motors shares rose 53 cents, or 1.7 percent, to $30.95 in late morning trading on the New York Stock Exchange. GM's shares have tumbled to their lowest price in more than a decade, and Fitch Ratings and Standard and Poor's Ratings Services both reduced the company's bond rating to "junk" status last month.

    Billionaire investor Kirk Kerkorian's offer to purchase 28 million GM shares at $31 apiece, boosting his stake to about 9 percent from 4 percent, expires later today.

    Wagoner said it was vital for the company to cut costs by improving efficiency at its manufacturing plants. He said plant closings and idlings in recent months will reduce assembly capacity in North America from 6 million in 2002 to 5 million by the end of this year.

    GM spokesman Edd Snyder said the company wouldn't release further details Tuesday about which plants might be closed.

    "What was contained in the speech is what we have right now," Snyder said.

    Messages were left Tuesday morning with the United Auto Workers.

    GM already has closed or discontinued production at several facilities this year. The company shut a factory in Linden, N.J., in April and a factory in Baltimore in May, affecting around 2,000 employees. The company also closed two plants in Lansing, Mich., last month, although those 3,500 employees are expected to find work at other GM facilities in the city.

    "Let me say up front that our absolute top priority is to get our largest business unit back to profitability as soon as possible," Wagoner said.

    Part of that bid involves negotiating with the UAW and other unions, discussions that are ongoing.

    Wagoner said the talks, which he described as intense, have focused on a cooperative approach to significantly reduce GM's health care costs. GM's health care tab for its 1.1 million current and former workers and their families is more than $5 billion a year and rising.

    "We have not reached an agreement at this time, and to be honest, I'm not 100 percent that we will," Wagoner said of the ongoing talks with its unions. "But all parties are working hard on it, in the spirit of addressing a huge risk to our collective futures while providing greater security and good benefits for our employees."

    To date, the UAW has indicated it won't reopen its contract, which expires in 2007, and agree to pick up a larger share of soaring health care costs.

    What happens if GM can't reach an agreement with the UAW promptly?

    "I don't believe it serves a useful purpose to speculate on that," said Wagoner, the CEO since 2000 and chairman since 2003.

    "Let me just emphasize our very strongly preferred approach is to do this in cooperation with the UAW because we're convinced that's the best way for our employees, stockholders and all our constituents," he said.

    Aside from growing health care and pension costs, GM has had lackluster sales lately of its highly profitable trucks and sport utility vehicles, which have been hurt by high fuel prices.

    GM's sales were down 5 percent in the first five months of the year, and the automaker reported a $1.1 billion loss in the first quarter.


    Why don't they just fire all the CEOS and VPS.
     
  2. A-Train

    A-Train Member

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    So...foreign automakers don't offer health benefits?

    I wonder how much Mr. Wagoner's golden parachute is...
     
  3. rockbox

    rockbox Around before clutchcity.com

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    I love how they spend a whole article about health care cost when the real issue is in the last line.

    "GM's sales were down 5 percent in the first five months of the year, and the automaker reported a $1.1 billion loss in the first quarter."
     
  4. deepblue

    deepblue Member

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    I think he meant GM has to pay health benefits for current and former workers (plus their family).
     
  5. Rockets2K

    Rockets2K Clutch Crew

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    That was a AMC Gremlin.

    My first car was a banged up old Gremlin....had dang near 200K on it...still ran good the day I got rid of it.

    While it was true in past years that US automakers were downright pathetic...they are getting better and better....I know my 2000 Monte Carlo SS is a fine machine that has 89K and I have had to do nothing to it...it has a very nice interior(leather) and still looks as solid inside as it did the day I got it.

    you guys can keep all your little foreign designed cars...Ill continue to find and buy the best American car I can afford
     
  6. moomoo

    moomoo Member

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    Japanese cars have been more reliable than American (and European) cars, due at least in part to (intriguing) contrasts in design and manufacturing philosophies:


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    http://www.designnews.com/article/CA6262124.html
    The Quest for Imperfection

    Can North American and European automakers build vehicles as reliable as a Lexus or Honda? If they use a concept called “functional build,” they can.

    Charles J. Murray
    Senior Technical Editor
    Design News, October 10, 2005

    While studying automotive door assemblies a few years ago, researcher Jay Baron made an amazing discovery: One automaker's door assemblies, made from near-perfect parts, were getting low marks from customers who complained that the doors were leaky. So Baron, who has spent half a lifetime studying such matters, marched down to the domestic automaker's engineering facility to deliver the bad news.

    Instead of being showered with thanks, however, Baron was greeted with derision. "They laughed because all their data told them that they were making great doors," says Baron, president of the Center for Automotive Research (CAR), a Michigan-based automotive think tank. "The problem was, they were gathering their data from measurements, not from customers."

    Indeed, the engineers had measured and re-measured their door assemblies thousands of times, but didn't know that during everyday use, water was leaking through them. Still, Baron says, those engineers weren't the first, nor the last, to assume that their measurements were the recipe for quality and reliability.

    Today, Baron has a message for such engineering teams: If you assume you'll get better quality by demanding excruciatingly tight part tolerances, then you're destined for second-class performance. High reliability, he says, isn't achieved by building perfect components. For proof, he cites Asian automakers. According to surveys done by the Consumers Union and J.D. Power and Associates, Asian automakers have been building the most reliable vehicles for nearly three decades. This year, J.D. Power named Japan's Lexus as the most dependable nameplate, while Consumer Reports magazine cited 46 Asian vehicles among its top 54 "good bets" for used cars. Consumer Reports, which placed no Asian vehicles on its list of 34 "bad bets," said its surveys even revealed that an eight-year-old Lexus had fewer problems per hundred than a six-month-old BMW 7 Series. The reason for that quality dominance, Baron says, is that Japanese automakers make fewer measurements and have more imperfect parts. Whoa, did we say imperfect parts? Indeed, we did. Baron's studies have shown that, incredibly, his studies have shown that stories about Japanese attention to detail on every component are more folklore than reality. The manufacturing methods that have provided such reliability for Asian vehicles have more to do with consistency and good practice than with perfection, say Baron and his colleagues at CAR.

    "It's counter-intuitive," notes David Cole, chairman of CAR and a former professor of automotive engineering at the University of Michigan. "It doesn't appear to make rational sense, but if you can build repeatable, imperfect parts, you can solve a lot of quality problems at the system level."

    No Micro-Managing

    Baron originally learned those counter-intuitive truths while working on his Ph.D. thesis during the late 1980s. His thesis, funded by American automakers and steel companies, took him to manufacturing plants in the U.S., Europe and Asia. During the course of his travels, Baron stumbled on a surprising fact: In Japanese plants, engineers weren't monitoring their processes as closely as their North American and European counterparts.

    "We asked, 'How can they be getting high quality when they're hardly ever measuring their parts?'" Baron recalls.

    What he and other researchers found was that the Japanese ran stable processes.

    "If you know you have a stable process, then you don't have to measure it as often," he says.

    Surprisingly, he also found that roughly 20 percent of the parts in those plants were out of "spec." How, he wondered, could system quality be so high when component quality was so low? The answer was hidden in the process, he learned. Instead of focusing on individual part quality, Japanese engineers attended to system quality. By doing so, they could take a conglomeration of imperfect components and assemble them into a reliable system.

    Baron compares their process to that of a carpenter nailing baseboard into a sheet of drywall. Instead of cutting several pieces to tight specs, the carpenter could simply lay all the pieces together, then cut the last one to fit. The result could still be a high-quality assembly, Baron says.

    "All the carpenter would have to do is make an adjustment to the last board, and then the entire assembly would be perfect," he says.

    "There's a misperception about Japanese quality," Baron explains. "People believe that Japanese automakers build all their parts very precisely, and it just isn't true. "We found they don't care about making each part to a precise spec. They just want the assembly to be in spec. And they don't micro-manage the process."

    To be sure, none of the proponents of this technique are saying that perfect parts are bad. Rather, they believe that the pursuit of perfection can be elusive at best, and can end up draining too much time and money.

    "Personally, I have no problem with perfect parts," Baron says. "But if making perfect parts is prohibitively expensive, then it doesn't make sense."

    Expressed in conventional quality terms, Baron's thesis says that the Asian method focuses on the so-called "Cp," a measure of one's ability to produce consistent results from lot to lot. Americans and Europeans, meanwhile, focus on the so-called "Cpk," which tells how well a particular part fits within an absolute measurement value.

    "The Japanese want low variation from part to part, and then they deal with out-of-spec measurements as they go along," Baron says.

    The Essence of Reliability

    Dubbed "functional build," the method has started to gain traction among U.S. automakers.

    "General Motors has been using these practices for the last few years and Chrysler has begun to move in that direction," Cole says. "Ford has been a little slower, but they've started using it, too." Still, Baron says that U.S. and European adoption of the technique is spotty, while Asian adoption, particularly by Honda and Toyota, is commonplace.

    Automakers were reticent to talk about their use of the process on their manufacturing lines for this article, citing competitive issues. North American tool makers, however, say that the technique offers advantages for them, as well as their customers, the automakers.

    "It's the best way to do things, but obviously we can only use it if the customer wants it," notes Mark Schmidt, president of Detroit-area-based Atlas Tool, Inc., which makes stamping dies for automakers.

    Schmidt says functional build saves money for die manufacturers and automakers alike. He cites an example of an automaker that employed functional build during the creation of a vehicle roof, during which eight points on the roof were found to be outside the specification. Instead of having to fix all eight, however, the automaker asked Atlas to fix only three. Using functional build, automotive engineers decided that the assembly would fit better, and the dies would be finished sooner and would cost less, if they fixed only the three critical areas.

    "If they didn't use functional build, the automaker wouldn't have known which tolerances were important and which weren't," he says. "But because they focused on the quality of the end product, and not just the part, they ended up with a better product for less cost."

    Atlas and other manufacturers say that they've used the technique on vehicle roofs, hoods, trunks, doors, cross members, and frame parts. Baron adds that the method can also be applied to plastic and electronic assemblies, such as instrument panels.

    Those who use functional build contend that it makes more sense than the traditional Cpk-based methods. Manufacturers who try to make perfect components are trying to do the impossible, they argue.

    "A body-side (assembly) can never be 100 percent to spec, at any stage of production," says Schmidt of Atlas Tools. "It just can't be done."

    Yet, many domestic automakers continue to push the concept of perfect parts, despite their knowledge that parts made from sheet metal and other materials often get distorted during manufacturing. Worse, compensating for such distortion may cause parts to fall out of spec elsewhere.

    Baron recalls one project on which an automaker called for 1,400 check points on a door die. "Most designers think they're defining good quality when they call out 1,400 check points on a mold," Baron says. "But no one can track 1,400 check points. They say they're trying to make a perfect part, but what they're really doing is driving up the price of the tool."

    Beyond Conventional Wisdom

    Proponents of functional build argue that the concept's proof lies in its success with Asian automakers. By virtually all objective measures, Japanese automakers have exhibited high quality for at least a quarter-century. Consumer Reports, which tears down vehicles and surveys more than 600,000 owners every year, has repeatedly given high marks to vehicles made by Honda, Toyota, Nissan, Mazda and Subaru. No Asian vehicles made Consumer Reports "bad bets" list this year, and some of the lowest-priced Japanese models outclassed luxury vehicles in reliability. The $14,000 Honda Civic, for example, fared better this year than the Audi A6, and the BMW 7 Series, as well as Mercedes-Benz's C-Class, CLK, M-Class and S-Class vehicles.

    "In most cases, the most reliable vehicles came from Honda and Toyota," says David Champion, director of testing at Consumer Union's automotive test facility. "And their vehicles are just as complicated, and have just as many electronic features, as a Mercedes or a BMW, yet they seem to get it right."

    To be sure, Champion and other experts don't question the first-class performance- of many German vehicles. But the reliability race, they say, is another matter.

    "Reliability was what originally put Japanese cars on the map," Champion says. "Their first cars—Corollas, Stanzas, and Accords—were not particularly dynamic. But consumers knew they would work."

    Still, North American and European automakers have been slow to adopt their techniques, for reasons ranging from fear of change to corporate politics.

    "It's hard to change conventional wisdom," says Cole of CAR. "And conventional wisdom has always said that perfect parts make perfect systems."

    Design Experience Needed

    Functional build proponents do acknowledge that adoption of the methodology can be very difficult. Today's conventional practices are easier to keep in place, they say, because they don't call on anyone to take risks. Such methods give designers a solid, quantitative reason for rejecting a part.

    "Nobody will ever get in trouble for saying that a die is not perfect," Baron says. "It's easier to pretend you're going to make perfect parts, and then make decisions based on that."

    Schmidt of Atlas Tools adds that functional build calls for real design expertise. "It takes an experienced designer to say, 'Don't worry about that tolerance, it's meaningless for this part,'" he says. "But an inexperienced designer won't know which tolerances to forgive, so he'll forgive nothing. He needs everything to be perfect."

    Schmidt believes that the key to functional build is at atmosphere of cooperation between OEMs and vendors. Both sides, he says, must be willing to work together and forego the finger-pointing that often takes place between the two groups. Moreover, engineering departments must be willing to invest more time and effort in the manufacturing process, with the knowledge that manufacturing costs will drop dramatically as a result. Only then, he says, will engineers be willing to back away from the idea that perfect parts make perfect systems.

    "It's not that perfect parts are bad," Cole concludes. "It's just that they're awfully hard to build."

    Reach Senior Technical Editor Chuck Murray at charles.murray@reedbusiness.com.


    --------------------------------------------------------------------------------
    Web Resources
    To view CAR's recent Delphi study of automotive product design and development, go to:
    http://rbi.ims.ca/4398-570
    From the Design News Archives
    To find out how automakers tackle reliability issues, go to:
    http://rbi.ims.ca/4398-571 To learn how Maytag designs for product reliability, see the following two links:
    http://rbi.ims.ca/4398-572
    http://rbi.ims.ca/4398-573

    --------------------------------------------------------------------------------
    Most Dependable
    Out of the 54 vehicle models named to Consumer Reports "good bets" list of the most dependable used cars in 2005, an astounding 46 models were built by Asian companies. (Number of models individually named to the list is in parentheses next to the company name.)
    Acura (5)
    Buick (1)
    Chevrolet (1)
    Chrysler (1)
    Ford (2)
    Honda (6)
    Infiniti (4)
    Lexus (5)
    Lincoln (1)
    Mazda (4)
    Mercury (2)
    Mitsubishi (1)
    Nissan (3)
    Suburu (4)
    Toyota (14)


    Least Dependable
    Out of the 34 models named to Consumer Reports "bad bets" list of 2005's least dependable used cars, 21 models are from North America and 13 are from Europe. None are from Asia. (Number of individual models named to the list is in parentheses next to thecompany name.)
    Audi (1)
    BMW (1)
    Chevrolet (5)
    Chrysler (1)
    Dodge (2)
    Ford (1)
    GMC (5)
    Jaguar (2)
    Jeep (1)
    Land Rover (1)
    Lincoln (1)
    Mercedes-Benz (4)
    Oldsmobile (2)
    Plymouth (1)
    Pontiac (1)
    Saturn (1)
    Volkswagen (3)
    Volvo (1)

    A 'functional build' primer for designers
    Jay Baron, president of the Center for Automotive Research (CAR), believes that design engineers can boost system reliability by employing a concept called functional build. To make that happen, he advises designers to change their thinking in two key ways:

    Don't assume tighter tolerance and more check points will boost quality. Baron argues that adding unnecessary check points to molds and stampings will only drive up costs and cause 11th hour panic. "Some poor guy in a shop somewhere will end up trying tomake those points meet spec, and it won't help quality at all," he says. "It will just add more time to the process."
    Be familiar with die-making and assembly processes for the part you're designing. Baron argues that lack of manufacturing knowledge causes designers to adhere to unrealistic specs. It's easier—but not necessarily better—to hold the line on all out-of-spec tolerances. Says Baron: "If you know how a system is assembled, then you'll know how that assembly process affects your costs."
     
  7. bigtexxx

    bigtexxx Member

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    This thread was dug up to post a month old article?
     
  8. snowmt01

    snowmt01 Member

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    US Cars in general are cheaper than corresponding Foreign models.
    Also checking the consumer report, GM models are often ranked on top and
    comparable to Japan cars.

    The biggest problems are marketing and design.
     
  9. snowmt01

    snowmt01 Member

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    So Toyota/Honda dont have to pay health benefits for current and former workers (plus their family)?
     
  10. DaDakota

    DaDakota Balance wins
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    Unions are the biggest problem.......by far.

    DD
     
  11. tigermission1

    tigermission1 Member

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    If I am not mistaken, Japan has national healthcare? I could be wrong.
     
  12. rhadamanthus

    rhadamanthus Member

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    Delete. I thought this was a new thread. :eek:
     
  13. pirc1

    pirc1 Member

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    Had me do a double take when I saw this thread this morning. ;)
     

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