Why can't the Rockets feed the hot hand?

It was Cuttino in the Phoenix game, on fire in the first half, 2 shot attempts in the second half. Against the Mavs Ming had his career high in the second quarter, and practically got frozen out of the offense after halftime. Why can't the Rockets (especially the PGs, it's your freakin' job) get the ball to the guy with the hot hand? When Yao is having his best game in his young career, how long do we have to watch Francis, Mobley, and Norris drive into the heart of the defense and throw up a circus shot?