What will it take to make you seriously consider an EV?

Most people don't need an SUV or pickup, but people were driving huge vehicles before the 90s. A lot of those station wagons before then like the Buick Estate were probably 2-3 feet longer than Ford Explorers are today and a foot longer than Tahoes. lol. They were inefficient and huge. But God bless the Brady Bunch. I think maybe in the 80s things got a bit smaller overall due to the oil crashes, gas prices, needing more fuel efficient cars, etc. Maybe CAFE standards helped, too, but I can't remember. There have always been huge vehicles/tanks, though.

 

The Torygraph can only give the anti-EV spin.

https://insideevs.com/news/666377/europe-plugin-car-sales-march2023/

https://insideevs.com/news/675163/norway-plugin-car-sales-june2023/

 

https://ev-edition.com/2023/07/tesl...e-fair-pricing-accord-halting-2023-price-war/

Tesla and Chinese EV Giants Initiate Fair Pricing Accord, Halting 2023 Price War

 

I just saw a Lyriq in the wild. Very pretty.

 

Electric vehicle repair costs revealed versus ICE equivalent

https://www.fleetnews.co.uk/news/la...e-repair-costs-revealed-versus-ice-equivalent

excerpt:

The cost differences between repairing an electric vehicle (EV) versus an internal combustion engine (ICE) equivalent have been highlighted in a new report.

The research, published by Thatcham Research and funded by the Government’s innovation agency, Innovate UK, highlights the technical and practical differences between battery electric vehicle (BEVs) and internal combustion engine (ICE) vehicle insurance claims processes.

Despite newer BEVs featuring high fitment levels of ADAS (Advanced Driver Assistance Systems) and passive safety technologies, they are not risk or incident free.

Due to the nascent nature of the industry, BEV incident claims are currently 25.5% more expensive than their ICE equivalents and can take 14% longer to repair, suggests Thatcham.
​

more at the link

 

electric car company wants laws that favor said company.
and obligatory 69% penetration rate.

 

you should add ICE cars also for context.
https://www.coxautoinc.com/market-insights/new-vehicle-inventory-may-2023/
New-Vehicle Inventory Hits Two-Year High in May, Average Listing Price Dips

The total U.S. supply of available unsold new vehicles stood at 1.96 million units at the end of May, up from a revised 1.90 million at the end of April. Inventory numbers include vehicles available on dealer lots and some in transit. The close of May marked the highest level of supply since mid-April 2021. Supply was up 73% from a year ago, or 825,000 units higher.



Inventory is up as supply chain issues are getting better.
Interest rates are much much higher.
Vehicle prices are much higher.

All of this = more cars on the lot.

 

Sell or hold, a good problem to have with Rivian, repeat of last year lucky charm rally

 

https://www.teslarati.com/tesla-rivals-rising-inventory-issue-explained/amp/

92 day supply for non tesla EVs vs 52 day supply for gas cars. Competition is dead, there is only Tesla.

 

Tesla Electric is preparing to expand in the UK
Fred Lambert | Jul 11 2023 - 1:59 pm PT
8 Comments

According to a new job posting, Tesla Electric, Tesla’s new electric utility division, is preparing to expand in the United Kingdom.

Late last year, after gaining experience through its virtual power plants (VPPs), Tesla took things a step further with the launch of “Tesla Electric.”

Instead of reacting to specific “events” and providing services to your local electric utilities, as Tesla Powerwall owners have done in VPPs in California, Tesla Electric is actively and automatically buying and selling electricity for Tesla Powerwall owners – providing a buffer against peak prices.

The company is essentially becoming an energy retailer.

Tesla Electric is currently only available to Powerwall owners in Texas, but the company has plans to expand its products through this new division.

We recently reported on Tesla Electric customers in Texas making as much as $150 a day selling electricity to the grid.

Now Tesla is looking to expand Tesla Electric to the UK.

The company has listed a new job posting for a role called “Head of Operations, Tesla Electric – Retail Energy.”

Tesla writes in the job description:

As part of Tesla’s mission to accelerate the transition to sustainable energy we have launched Tesla Electric. Tesla Electric is Tesla’s retail electricity offering, currently available to Tesla product owners in selected markets globally, such as Texas. We believe strongly that simplifying and improving the customer experience around retail electricity and virtual power plants is necessary to drive significant adoption amongst consumers. Delivering a seamless, simple customer experience will ensure that small scale residential flexibility can be fully utilized to support the transition of the entire electricity grid to 100% renewables.

This has been in the works for a while now. Tesla used to have a partnership with Octopus Energy in the UK for special electricity rates for its owners, but it seemed to be a stepping stone before it would itself become an energy provider in the market.

In 2020, Tesla was officially approved as an electricity retailer in the UK. Now it looks like Tesla is going to use this approval with the launch of Tesla Electric.

 

great for tesla.

blah for the consumer who enjoys driving cars.

someone please save us from this:

 

Like I keep saying I’m sure eventually the competition will catch up once the market and technology saturates, but as of now Tesla is at least 5 years ahead. Its like when the flat screen TVs first came out, Tesla has the highest margins in the industry while racing down the cost curve - now starting at under $30k with incentives, meanwhile every other EV maker is selling at a loss. This is an impossible battle. When the technology is mature and a Tesla has an oversized piece of the pie a new entrant will emerge to give it true competition. Trying to catch up right now in the middle of the race is impossible.

 

Gotta start cutting prices. I'd buy a Mach-E tomorrow if it weren't $50k.

 

Ford loses money hand over fist even at $50k, they can’t cut. But then tesla still makes money at $35k. That’s why Mach Es inventory is piling up.

 

EV share of the U.S. market in Q2 was 7.2%, up from 5.7% a year ago and down from the high in Q1 of an upwardly revised 7.3%.

Tesla has a 60% market share. remaining 40% is split among 23 another competitors...

Of that remaining 40%.....here are the top 6:
BMW - 3.2%
Chevy - 6%
Ford - 4.6%
Hyundai - 4%
Rivian - 3.7%
VW - 3%

One thing I haven't looked at is what % of a manufacturer's sales is now EV..i.e. who has made the most headway transitioning from ICE to EV?

https://www.coxautoinc.com/wp-conte...y-Blue-Book-Electric-Vehicle-Sales-Report.pdf

I think Tesla realizes the entire pie needs to grow and thus the push for the charging standard. Dealer networks are too powerful in the US and too many Americans still rely on the dealership model to buy a car.

"Dealers were more cautious, with only 31% agreeing on an all-EV future"

What will die first? Dealers? ICE brands?

 

Exactly! You are getting it now. That’s why “competition” doesn’t and hasn’t mattered, the first purchasing decision for consumers is still: do I want an ev or ice, and 93% in the US still go ICE. Flipping that equation is way more important for Tesla than competition among EVs, because even if they fall from 60% to 20% which is inevitable, as long as the EV pie is on its way to 100% then Tesla still wins.

For highest % EVs among legacy oems it has to be VW with their ID series which sells well in Europe.

 

EVs aside...the most market share in the US for a car brand is ~17%.
There is no dominant player. Very curious to see who the #2, 3 , 4 etc will be.