As a classically trained musician and moonlighting music producer I can say that the video hit the nail on the head when referencing the evolved structure of today's rap beats. Most producers, especially in southern trap where this flow pattern is most popular, make thier beats in cut time. Cut time is the technical term for what the video used to describe "making space" in the beat for triplets. I'd say that the main driver for this flow pattern's popularity is the use of high hat patters with running triplets and quick sequences of triplets, 32nd, and 64th notes. I'm a huge believer in southern trap's staying power and influence. And in my opinion, it all goes back to beat makers. Like myself. (Shameless plug)
You said it best. The beat might not be new but mumbling about non related topics and words is the issue. i listen to the notorious song daily but i can't stand the bad and bougie song by migos for more than 20 secs.
I watched this interview with Bone Thugs DJ Vlad did a couple of months ago. They talk about how a lot of what they're doing now is similar to what BT&H was doing back in the day (I embedded it with the start at where they start talking about it) :
Yeah, rap/hip-hop is not something I like currently (well current artists in most genres...), still will listen to classic rap though from 80s/90s and few 00s. I think there are only a handful of new artists in any rock/rap genre etc I like since maybe 10... Music really is different or I'm too old mid 30s it's over!! Haha, but everyone has their own opinion, and that's what is great about music
I think today's hip hop is just a result of a generation's preference and behavior. It's an on-demand world, so today's attention span and patience for the point is very limited. In the case of today's hip hop, rhyme skill doesn't matter if it doesn't catch the audience's attention right away. Really, the beat has to be catchy first in order for the lyrics to be heard. And even the beat has to be simple enough to create a simple dance to. Lyrics have to be simple enough to sing along with. With technology making everything easy, today's society has grown accustomed to "elevator pitch" consumption. Simple or GTFO. See? Even common phrases have simpler versions. Emotions, too!
Agree. Pop producers say the same thing too. Gotta get RIGHT into recognizable catch from the start, come out firing or they lose out. Whole song is almost a continuous hook start to finish Even back in the days in the clubs, radio, & dj mixes, theyd play edited cuts of songs that got right to the catchy parts, sometimes faster versions, cramming as much bangers into playlist as possible. So its kinda trimming the fat making club versions from the start. The 80's & 90's also had plenty "booty bass" music, different format but same intent, to be easy and dancey with simple catches. It wasnt supposed to be the MAIN type of hip hop just booty bass and triple flows, but cant act like it was just ONLY flows and lyrics and conscious rap and nothing else. (Doesnt mean you have to LIKE any of it either)
