[SuperBowl] Official FAVORITE COMMERCIAL thread XL

That one rocked.

 

I sill love the CareerBuilder spots with the Monkeys...a continuation from last years spots. There are awesome!

I also liked the Ameriquest spots!

 

http://www.usatoday.com/money/advertising/admeter/2006-02-05-super-bowl-winner_x.htm

'Magic fridge' of Bud Light ices an advertising win

By Bruce Horovitz, USA TODAY

Anheuser-Busch's beer sales might be falling flat, but its Super Bowl advertising certainly isn't.

For a record eighth-consecutive year, the beer kingpin topped all marketers with the top-rated commercial in USA TODAY's exclusive Ad Meter real-time consumer focus group ranking of the Super Bowl commercials.

The star of the No. 1 ad: a refrigerator stocked with Bud Light with the ability to disappear to keep unwelcome guests from grabbing the brew. The fridge disappears via a revolving wall that, unbeknownst to the fridge's owner, spins it into the adjoining apartment.

For the guys next door, it becomes the "magic fridge" — an idol to be worshipped.

Anheuser-Busch took the runner-up spot with this heart-warming Clydesdale ad.

A-B aired six of the top 10 ads, but had plenty of competition this year. A funny FedEx ad about a cave man trying — but failing — to send the first FedEx delivery via dinosaur finished third. (Video: FedEx cave man ad)

A Sierra Mist ad with comedian Kathy Griffin as an airport security worker who "beeps" to get a passenger's Sierra Mist, finished fourth. (Video: Sierra Mist ad)

A-B led the field without being crass. By some measures, this was the Slightly More Tasteful Bowl. The A-B ads that finished in the top three didn't feature sex, undue violence or locker-room humor.

"In the past, a lot of beer ads were about sex and pretty women," says Carli Weber, 22, a Mesa, Ariz., resident who sells fragrances at a Dillard's department store. "But these are funnier; they reach a broader audience — they reach everybody."

Not that this will get her to drink Bud. The former bartender is a Miller Lite loyalist. "I'll drink that no matter what's advertised," she says. "I don't think people change (brands) easily."

A-B was trying, though. "We listened more closely to our male and female drinkers," says Marlene Coulis, vice president of brand management at Anheuser-Busch. "We're continually raising the bar on humor, and you find you can deliver humor and tell our stories in many different ways."

For ad entertainment, tasteful isn't always better, however. It can also mean, well, slightly boring.

Although this was billed as Super Bowl XL (extra large), beyond the A-B ads, many commercials looked a little small. Small in new ideas. Small in big belly laughs. Small in touching the heart.

Two years after Janet Jackson bared her breast during Super Bowl halftime — and one A-B ad featured a flatulent horse — perhaps the most provocative image to come from Madison Avenue was a naked sheep streaking through a Clydesdale football game for A-B.

Any sex was, at most, suggestive — and not at all visual.

Even the GoDaddy.com commercial, though overtly sexual, actually showed little more than the snapping strap of a buxom woman's tight tank top. The ad t scored poorly with Ad Meter panelists. (Video: GoDaddy.com ad)

An Ameriquest ad showed what appeared to be a partially disrobed woman straddled atop another airplane passenger, but it wasn't what it seemed, and not an inch of inappropriate skin was in view. (Video: Ameriquest ad)


FedEx snagged third place with a cave man using prehistoric overnight delivery via dinosaur.

The evening didn't come cheaply for the winners — or losers. Each 30-second time slot cost a record $2.5 million — or $83,333 per second. The cost to air a Super Bowl spot far exceeds the cost to create one — even though some of the special effects-laden ads cost upwards of $1 million to make.

Even then, more than 30 advertisers ponied up.

Perhaps the odds were stacked in A-B's favor. As usual, the beer giant purchased the most ad time. It aired nine ads, including one for the beer industry. That gave it three times more ads than the No. 2 buyer, Pepsi, which aired three spots. Most advertisers purchased only one 30-second slot.

A-B has good reason to advertise on the big game. It remains the nation's biggest brewer, owning 50% of the U.S. beer market. But in 2005, AB's volume sales fell 1.8%, to 101.1 million barrels, and it had an 18% earnings drop, its first annual decline since 1995.

An important Super Bowl first: A purely female-targeted ad for Dove skin products scored unusually high. The result could lead to more marketers targeting female viewers in future Super Bowls.

The Dove commercial promoted self-esteem for young girls who might think they should be thinner, prettier, even blond. The ad scored just outside the Top 10. (Video: Dove ad)

The Dove ad was out of character, in a positive way, for a Super Bowl ad, says Cheryl Levine, 24, a paralegal from Olney, Md. "I think we need more encouragement. Too many people have self-image problems. Why is there so much emphasis on a false notion of what beautiful is?"

Within 10 minutes of the ad airing, 7,000 people logged onto the related website, www.campaignforrealbeauty.com, said Dove marketing head Philippe Harousseau.

 

the Rudy's BBQ commercial (in austin) was my favorite.

incidentally, did any of you aggys get excited a bit during the streaking commercial???

 

See the Godaddy.com video that was too steamy for tv here. Well, only if you like watching a hot woman in a wet shirt rub soap all over her body.

https://www.godaddy.com/gdshop/superbowl06/timeline.asp?se=+&ci=5478

 

The whole superbowl was a let down..Two teams I don't like, crappy commercials, etc...

The only one I liked was the Fedex Cavemen...

 

"That killed him" was by far the funniest.

 

fedex caveman and the guy stealing the beer from the bear were my favs.

 

Wait- no mention for the Godzilla creature mates with super robot, giving birth to the Humvee? Come on, that was a good one.

And the ad for the power drink at the beginning, that was funny too.

 

The funniest commercial BY FAR was the "Dove soap" one.

Showing a bunch of butt-ugly girls on TV and telling them they're beautiful is like telling a bunch of r****ded people they're brilliant.

Sarcasm at its finest.

 

I hope R Kelly sues pepsi over the brown n' bubbly song. They didn't even credit him on it

 

Brown and Bubbly. How did that slip by? Did nobody at the conference room table when all the bigwigs were going over concepts think, "It sounds like we are talking about diarrhea." That's the first thing I thought of. Liquid poop.

 

Yeah I thought the FedEx one was the best. The Sierra Mist one was kind of funny, too.

 

Lol, I agree with Fatty. That commercial seemed out of place and out of touch with America. I was a little repulsed seeing such grotesque words and thoughts on tv.

 

The Bud Light magic refrigerator commercial was the best, in my opinion. All of Budweiser's are always good.

I wish commercials were always as good as they are during the Super Bowl.

 

The worst ad, by a mile, was the Burger King commercial. That one goes down as an all-time loser.

 

Best Commercial = HEB with David Carr and Roger Clemens where Carr is bringing in all the groceries by hand without any bags, when Clemens asks why Carrs wife says because David doesnt like sacks

 

Rudy's BBQ Super Bowl ad spots (with the Rose Bowl plays) can be found here.