But yeah, it's done well. There was an article on ESPN Page 2 last week describing all the work that went into filming it. A must read if you liked the commercial. Do you happen to have a link?
Terry Tate Office Linebacker, nothing else was even close (and the replay horses was second for me). Me and my roommate ran it back 2 more times with our DVR. man he just lays some of those people (especially that one woman) out. and the comments are hilarious. hi janice. it's game time, it's pain time. that's a long distance call doug. easily the best. 3 arm dude was hilarious when he holds up nine with 5 fingers on one hand and 2 on each of the others. something so funny about dividing it up that way.
I was completely unimpressed with the Budweiser commercials. From a creative aspect, they were somewhat funny, but didnt carry an overall theme like in the past (ala the frogs). Their creative team must have been on a freaking vacation because the execution was lame and short at best. One of the worst Super Bowls for commercials in recent memory for me personally. I thought the Sierra Mist commercials were creative and best portrayed the BENEFITS of the product, rather than rely on humor where the product gets lost in the execution. Yep I majored and Advertising.....
Terry Tate was by far the funniest. Yes, I too loved the Office Space reference. Castaway was pretty funny as well. "Oh nothing just a satellite cell phone, GPS locator, and some seeds. Nothing much." I'm pissed that I missed the Matrix spot (******' work called me away and I got like the last 5 seconds of it). But Office Linebacker indeed ruled all.
The 3rd arm guy was easily the funniest commercial. The office linebacker was the most entertaining. Then there were a few that were good, but not great. The Sierra Mist with the monkeys pretty good too. The worst was probably the beer(Budweiser?) commercial with Tim Mcgraw as the designated driver. That one completely bombed in my mind.
I agree. Last year that commercial in the bar with that same guy was excellent. It seems like they could have capitalized on that, and made this one so much funnier. And, what was the point of having Tim McGraw in the commercial? They could have had any regular Joe driving the car, and the commercial would be the exact same.
THE YAO COMMERCIAL?!?!? I missed it!!! What time did they show it? How many times did they show it? I missed it!
AMEN! I can hardly wait! At least they aren't doin like LOTR and making us wait a year between the next 2.. Mark your calanders...May is Reloaded and Nov is Revolutions.. My favorite commercials during the Superbowl The Office Linebacker one Yo...Yao...Yo...Yao.... and the Matrix one...
T3, The Hulk, The Matrix Reloaded and Revolutions and Tears of the Sun - awesome! Watch all the commericals here!
I agree with DrewDog... This year's commercials just sucked. I normally at least figure we can count on the beer companies, but those commercials really sucked this year.
For those that dug Terry Tate's Reebok commercial. The four minute, unedited version is a kaleidoscope of comedy. TPS reports.
Actually, a report was released that identifies a chemical compound responsible for 98.5% of all teen pregnancies. Testosterone. Look for it to be banned shortly (ugh...what are those commercials going to be like? Look...Johnny's got a......nevermind) .
I'd have to cast my vote for the dreadlock dog commercial. I didn't have to do any thinking in order to "get" that one. The Osbournes are getting tired!
I was just looking over a list of the commercials and realized that they were a lot funnier than I remembered. Here are some I forgot: Future Mother in-law Guy wanting to date roommate Trident Joe Montana According to USA Today, the Gallery Furniture commercial was the least popular.
For what it's worth, Yao's ad ranked 16th. See the rankings here: http://www.usatoday.com/money/advertising/2003-super-bowl-ad-meter-winners.htm Anheuser-Busch's 'Replay' is top Super Bowl ad http://www.usatoday.com/money/advertising/2003-01-26-sb03-ad-meter-winners_x.htm By Bruce Horovitz, USA TODAY Even as a nervous nation readies for war, Anheuser-Busch clearly knows how to create the best-liked Super Bowl commercials: Keep 'em laughing. For the fifth year running, Anheuser-Busch had the No. 1 ad in USA TODAY's exclusive Ad Meter real-time consumer ranking of the top Super Bowl commercials. The ad substituted a real zebra for a football "zebra." The honest-to-goodness zebra played the role of the official man-in-stripes during a football game played by A-B's Clydesdale horses. The sight gag: The zebra calmly reviews a play on an instant replay monitor. A-B had four of the top five ads — and six of the top 10. Ranking second was its ad about a guy who skirts a bar's "no pets allowed" rule by wearing his dog on his head as dreadlocks. The No. 3 spot was for Pepsi's Sierra Mist — featuring a baboon catapulting into the polar bear's den at the zoo to cool off on a hot day. But the King of Beers still reigns as the king of Super Bowl advertising. Anheuser-Busch, which broadcast 11 30-second spots, was competing against what was widely regarded as the best crop of downright funny Super Bowl commercials in years. A nation still beset by terrorism concerns — and possibly on the brink of war with Iraq — was only too happy to sit back and laugh during the commercial breaks. "We don't have such high expectations of good news right now, and humor reduces the negative outlook," says Graham Fulghum, 59, a federal mailing systems director who lives in Reston, Va. "Maintaining a sense of humor helps in the worst of circumstances." A-B also walks off with untold millions of dollars' worth of free media coverage and image enhancement after airing several ads that will be talked about — and laughed about — today at office water coolers nationwide. "We cross our fingers and stay humble," says August A. Busch IV, president of Anheuser-Busch, of his Super Bowl strategy. But it doesn't happen by accident. In September, A-B executives meet to begin plotting its ads for next year's Super Bowl. HOW AD METER WORKS USA TODAY created the Super Bowl Ad Meter in 1989 to gauge consumers' opinions about TV's most expensive commercials. USA TODAY assembled 108 adult volunteers in McLean, Va., and electronically charted their second-by-second reactions to the ads in the Super Bowl. Shigall Inc. chose the volunteers, who use handheld meters to register how much they liked each ad. A computer continuously averaged the scores and the final score is the highest average calculated for each commercial. For the world's largest brewer, great ads appear to translate into powerful sales. Anheuser-Busch posted record domestic beer sales of 102 million barrels last year, up more than 2% from the year before. It controls more than half the U.S. beer market. But it wasn't just A-B that made comedy king on Super Bowl Sunday. Many ads were filled with slapstick sight gags. They were packed with animals doing silly, all-too human things. And they were stuffed with belly-slapping punch lines. The 108 Ad Meter focus group members surveyed second-by-second all of the ads broadcast during the game watched, at some point during the evening, by a U.S audience upward of nearly 130 million. Advertisers paid up to $2.2 million for each 30-second ad slot. Several themes repeated throughout the Super Bowl's commercial breaks. There was violence aplenty. There were several tacky sexual stereotypes. There was a seemingly deep-seated attempt by advertisers to appeal to the hearts — and wallets — of aging baby boomers. There was an unusually divergent mixture of minorities in the ads. There was sight gag after sight gag. And, as usual, there were about as many animals as in the San Diego Zoo — including zebras, baboons, dogs and even stampeding bison. The top three ads all starred animals — as did five of the top 10. But the Anheuser-Busch juggernaut consistently airing the Super Bowl's best-liked commercials seems to be tighter than a cap on a bottle of Bud. Pepsi, back in the mid-1990s, is the only other advertiser in the 15 years of Ad Meter to win five years in a row. For Pepsi, which hasn't won an Ad Meter in five years, it was another somewhat disappointing showing. Although two of its ads placed among the top 10, the company seems to have lost its formula for winning Ad Meter. Even then, DaimlerChrysler executives might want to think long and hard before they pump millions of dollars more into their Celine Dion endorsement deal. An ad featuring Dion singing while driving a Crossfire was among the lowest-rated of the evening. "It didn't do anything for me," says Tina Furlow, 45, an orthodontic assistant from Poolesville, Md., who says she is normally a Dion fan. "There was nothing really creative about it." And it looks like Michael Jordan isn't just losing his touch on the court, but off it, too. Jordan fell flat in ads for Hanes and Gatorade, neither of which even cracked the top 20. That's a long fall for Jordan, who has twice helped companies win Ad Meter: Nike in 1992 and McDonald's in 1993. Jordan's appearance in ads "doesn't do anything for me," says Talo Nance, 24, a student at the University of Maryland. "He's not that good anymore." --------------------------------------------------------------------------------
