http://www.deadlinehollywooddaily.com/its-halloween-in-september-for-1-movie/ #1 'Halloween' Sets Labor Day Weekend Record, But Overall U.S. Box Office Lags halloween4.jpgSUNDAY AM: Moviegoers flocked to the three decades old Michael Myers horror franchise as the reimagined Halloween debuted to $10.9 mil on Friday and $8.5 million on Saturday at 3,472 theaters. The R-rated pic directed by Rob Zombie and based on the chilling 1978 original made a better than expected $26.5 mil for the 3-day weekend and should climb to $33 mil for the 4-day Friday through Labor Day. That's a new record for biggest Labor Day holiday 3- and 4-day domestic gross as well as biggest Friday gross for a Labor Day holiday (previous was Transporter 2 with $5.6 mil). As I'd predicted, the so-called ninequel did collapse 23% Saturday once audiences got wind of the terrible buzz. Still, it's a rare and welcome Dimension Film hit for embattled The Weinstein Co, whose audience-repelling product is released by distributor MGM (which is sick of getting fleas from TWC's many dogs.) No. 2 was Sony's low cost coming of age comedy Superbad, falling out of the top spot for the first time since its release three weeks ago. The Judd Apatow-produced laugher made $3.5 mil Friday and $4.3 mil Saturday from an expanded run of 3,002 for a $12.2 mil 3-day weekend and new cume of $84.6 mil. Its 4-day holiday should be $15.2 mil and its cume should surge past $100 mil this week.
