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Queer Eye for the Straight Guy

Discussion in 'BBS Hangout' started by coma, Jul 30, 2003.

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  1. ima_drummer2k

    ima_drummer2k Member

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    Clutch BBS? ;)

    Honestly, those guys would have a field day with my wardrobe and apartment.
     
  2. Faos

    Faos Member

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    The show is good but that doesn't mean I'm going to watch Bravo's Boy Meets Boy dating show.


    Is it just a coincidence that Bravo is on Ch 69 on Time-Warner?

    The show is actually on RIGHT NOW (10am). Shows air again tonight at 9 and 10.
     
  3. Pole

    Pole Houston Rockets--Tilman Fertitta's latest mess.

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    Just saw two episodes. I think my wife has found a new favorite show. She wants me to be the next straight guy.

    Personally, I could teach the cook a thing or two, but I'm sure I could use the fashion help.
     
  4. Faos

    Faos Member

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    I saw the show Thursday night, too. They should have given the guy with long hair a good teeth bleaching. Everytime he smiled I thought his teeth were a caution light.
     
  5. DaDakota

    DaDakota Balance wins
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    Ok,

    Wife and I saw it last night on Bravo 3 episodes back to back starting at 8pm central.

    Needless to say, we LOVED it.

    DD
     
  6. OmegaSupreme

    OmegaSupreme Member

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    pole, actually the uncombed hair look is in these days. the beard needs a little trimming and the glasses are almost carroll dawson like. ;) j/k


    [​IMG]
     
  7. rimbaud

    rimbaud Member
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    Not really a show for me. Besides, I can't relate to any of the people on the show...unless there was a fusion between the straight "problem" guy and the gay team of "helpers." Turn them into one man and you have me - a straight guy with great fashion sense, strong culinary ability and huge cultural knowledge and appreciation.
     
  8. B-Bob

    B-Bob "94-year-old self-described dreamer"
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    rimbaud, that's a good first step. Thanks for sharing.
     
  9. giddyup

    giddyup Member

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    I love the superhero angle in the opening-- complete with the "BatSignal."
     
  10. Mrs. JB

    Mrs. JB Member

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    I'm certainly not disputing your cultural knowledge/appreciation. But fashion sense? Really?? Hmmmmm...
     
  11. OmegaSupreme

    OmegaSupreme Member

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    "Don't you go stomping your last year's Prada shoes at me honey!"
     
  12. The Real Shady

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    They had a marathon on last night and I thought QE started off kinda stupid but then as the show went on I really got into it. I ended up watching about 3 in a row. The funny thing is that the show really appeals to straight men because the "fab five" give good insight to things that most straight men don't know a great deal about such as interior design, fashion, and food. Good show.
     
  13. rimbaud

    rimbaud Member
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    You have really only seen me in basketball clothes...but, yes, when you get comments at least twice a week you have to start believing them. So I have strong fashion sense. :)

    bob and OS,

    Funny. Although I don't know if OS is making up a quote or is actually quoting from something.
     
  14. OmegaSupreme

    OmegaSupreme Member

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    legally blonde. when reese whitherspoon was in the court hallway and the "straight" witness was drinking from the water fountain.
     
  15. Faos

    Faos Member

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    Jay Freakin' Leno.

    Leave it to Queer Eye to sell out:

    http://www.adage.com/news.cms?newsId=38444

    JAY LENO SLATED FOR 'QUEER EYE' MAKEOVER

    Gay Product Placement Show Draws High Ratings

    August 04, 2003

    By Wayne Friedman and Richard Linnett

    LOS ANGELES (AdAge.com) -- Major marketers are ogling placement deals on the breakout hit Queer Eye for the Straight Guy even as NBC plots an Aug. 14 special in which
    Jay Leno will get the next makeover.
    the show's gay fashion team will make over Jay Leno.

    Highest-ever rating

    Audience numbers for the July 29 Queer Eye, in its fourth airing on Bravo, shot up 62% from the prior week, according to Nielsen Media Research, earning the cable network its highest-ever rating. "This is the breakout show of the summer on any network, cable or broadcast," crowed Jeff Zucker, president-NBC Entertainment. "It's out of control right now."

    The Queer Eye premise: One straight man agrees to have his lifestyle, hair, clothing and accessories made over by five gay men dubbed the Fab Five. All are experts in different areas -- grooming, food and wine, fashion, culture and interior design.

    Jay Leno makeover

    On July 24 Bravo parent NBC aired a Queer Eye special that compressed the hourlong cable show into a 30-minute-long program. Mr. Zucker said NBC plans one more Queer Eye special, and it will feature the boys from the show making over the Tonight Show host, AdAge.com has learned.

    The makeover monster hit was originally launched with small product-placement deals -- Diesel jeans, Redken hair products, Wilson Leather, along with small salons and restaurants that don't normally advertise on TV. Now, said Vivi Zigler, senior vice president of marketing and advertising for the series, more mainstream consumer marketing companies are looking for tie-ins.

    'Anointing' brands

    "Yes, I have clients that want to get in on the show," said Rich Yaffa, president of the Leverage Group, a division of Mediaedge:cia. "You have experts on the show who are recommending products. These experts are anointing brands." But, he added, "how this will drive sales is another question."

    "When Bravo first brought it out I know that a lot of clients wanted in," said Laura Caraccioli-Davis, vice president and director at Starcom Entertainment. "Lots of marketers with products in interior decorating, makeover and clothing showed interest." She added, "It's the perfect vehicle for retailers."

    Indeed, Ms. Zigler said retailers "are interested in having a Queer Eye presence in their stores," although she wouldn't disclose specific names. "We are sifting through those inquiries."

    Infomercial issue

    "The show lends itself to product placement," said David Collins, a Queer Eye executive producer. "We are showing, for example, the process of how to shave, as opposed to what blade to use. And that is a way of creatively having balance in the show, so that you don't become one big infomercial."

    Mr. Collins said he is nearing a marketing deal with an alcoholic beverage. Already Queer Eye has used product placement for Disaronno Originale Amaretto, and Disaronno runs TV spots on Bravo.

    P&G's Whitestrips
    Procter & Gamble Co.'s Crest Whitestrips already has an early start with product placement in the show. Whitestrips has targeted gay men in magazine ads and considers them part of the brand's core consumer base, but it sees Queer Eye primarily as a way to reach women, the spokesman said.

    In fact, Bravo initially marketed the show to women 18 to 49 as its primary target, with a secondary target of gay men. In its third week, the show attracted, according to Nielsen, 2.8 million total viewers and 2.1 million adults age 18 to 49. That made it the No. 1-rated program among adults 18 to 49 on ad-supported cable during its time slot.

    NBC's version earned a 3.3 rating and 10 share among adults 18 to 49 and attracted 6.9 million viewers. It was second after CBS's CSI.

    Content is key

    Scout Productions, Queer Eye's production company, is eyeing marketing partners, but said it won't blink when it comes to content. "The hook of the show is the story," said Mr. Collins. "We never want that interfered with because of product placement."

    Not everyone, however, is sold on Queer Eye. Mitch Kanner, a partner with Integrated Entertainment Partners, Beverly Hills, said the show is "too obvious an environment [for product placement]. ... Not all programming lends itself to integration."
     

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