So, I just watched some highlights because I haven't watched wrestling in years. Sting as a heel has never worked in the history of wrestling. I don't think it will work now. Sting is the poster boy for faces in wrestling. It's his calling.
Ric is just a notorious heavy bleeder. Whether he busted open in that match due to a stiff punch down on the eyebrow, which is a traditional way of causing someone to bleed without a blade - OR - he bladed it, either way when Ric bleeds he bleeds big time. It doesn't just have to do with how many times he's done it either. Even in the early days when he's bladed or been cut open he bleeds like a stuck pig. Steve Austin is another example of a heavy bleeder. He actually had a First Blood match with I think... Kane maybe years ago where they actually changed the rules mid-match because Kane hit him on the back with a chair and he started bleeding from a cut on his back the chair caused.
Uh, I don't think I have ever seen a thread here on either Grey's Anatomy or Desperate Housewives. With the exception of a couple of posters here, this site is made up of nerdy guys - the exact opposite audience that shows like that target.