If anyone doesnt know where the Joe the Plumber reference is coming from, well here it is http://www.youtube.com/watch?v=Cq7-u2eyU0s
McCain has been in this debate exactly how his campaign has been. .. Attack attack attack Obama. He is spending more time explaining to us why he dislikes about Obama rather than telling us what McCain would do.
McCain has 20 minutes to land something huge or this election is over. He hasn't done nearly enough to this point.
I believe it can be pronounced either way much like "economic". "Eeekomoic" or "Ekkonomic"....like that.
Most people react well on positive message. Example: Obama could have ripped up Palin earlier when he had the opportunity but he didnt. That was more impressive.