Olberman/O Reily TV Feud squashed by their corporate masters

I missed Mr. Grunwald's well writing when it first published.

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This is hardly the first time evidence of corporate control over the content of NBC and MSNBC has surfaced. Last May, CNN's Jessica Yellin said that when she was at MSNBC, "the press corps was under enormous pressure from corporate executives, frankly, to make sure that this [the Iraq War] was a war that was presented in a way that was consistent with the patriotic fever in the nation"; "the higher the president's approval ratings, the more pressure I had from news executives ... to put on positive stories about the president"; and "they would turn down stories that were more critical and try to put on pieces that were more positive." Katie Couric said that when she was at NBC, "there was a lot of undercurrent of pressure not to rock the boat for a variety of reasons, where it was corporate reasons or other considerations" not to be too critical of the Bush administration. MSNBC's rising star, Ashleigh Banfield, was demoted and then fired after she criticized news media organizations generally, and Fox News specifically, for distorting their war coverage to appear more pro-government. And, of course, when MSNBC canceled Phil Donahue's show in the run-up to the Iraq war despite its being that network's highest-rated program, a corporate memo surfaced indicating that the company had fears of being associated with an anti-war and anti-government message.

And now we have an example of GE's forcibly silencing the top-rated commentator on MSNBC -- ordering him not to hold Fox News accountable any longer -- because, in return, News Corp. has agreed to silence its own commentators from criticizing GE. The corporations that own our largest news organizations have extensive relationships with the federal government. Anyone (like Charlie Rose) who denies that those relationships influence how these news organizations "report" on the government -- driven by the desire which corporate executives have to avoid alienating the government officials on whom their corporate interests depend, or avoid alienating potential customer bases for their products -- is completely delusional. GE's forcing Keith Olbermann to cease his criticism of Fox News and Bill O'Reilly is a clear and vivid example of how that works.

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On a very related note: this week, former Newsweek reporter Richard Wolffe was a guest-host on MSNBC's Countdown while Keith Olbermann is on vacation. When Olbermann is there, Wolffe is a very frequent guest on Countdown, where he is called an "MSNBC political analyst" and comments on political news. All of this, despite the fact that Wolffe left Newsweek last March in order to join "Public Strategies, Inc.," the corporate communications firm run by former Bush White House Communications Director Dan Bartlett, its President and CEO. According to the Press Release they issued to announce Wolffe's joining the company:

Wolffe, most recently Newsweek's senior White House correspondent, officially assumes his new position as a senior strategist on April 13, 2009. He will be based in the firm's Washington office, where he will advise several of its top clients. . . .
Public Strategies, Inc. is a business advisory firm that serves a diverse clientele including some of the world's largest and best-known corporations, nonprofit organizations, associations and professional firms. Public Strategies helps forward-thinking organizations assess public opinion and risk, and develops strategies for managing corporate reputation and uncertainty. Much of its practice involves managing high-stakes campaigns for corporate clients, anticipating and responding to crises.
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Having Richard Wolffe host an MSNBC program -- or serving as an almost daily "political analyst" -- is exactly tantamount to MSNBC's just turning over an hour every night to a corporate lobbyist. Wolffe's role in life is to advance the P.R. interests of the corporations that pay him, including corporations with substantial interests in virtually every political issue that MSNBC and Countdown cover. Yet MSNBC is putting him on as a guest-host and "political analyst" on one of its prime-time political shows. What makes that even more appalling is that, as Ana Marie Cox first noted, neither MSNBC nor Wolffe even disclose any of this.

This is a conflict so severe that it's incurable by disclosure: who wouldn't realize that you can't present paid corporate hacks as objective political commentators? But the fact that they don't even bother to disclose that just serves to illustrate how non-existent is the line between corporate interests and "news reporting" in the United States. Then again, Wolffe himself -- when it was previously revealed that he was exploiting his position as a Newsweek reporter covering the Obama campaign to leverage access to Obama in order to write a glowing book about him -- said this:

And [Wolffe] suggested he’s not that different from other reporters in an era in which the business and the profession of journalism have gotten closer and closer.
"The idea that journalists are somehow not engaged in corporate activities is not really in touch with what's going on. Every conversation with journalists is about business models and advertisers," he said, recalling that, on the day after the 2008 election, Newsweek sent him to Detroit to deliver a speech to advertisers.
"You tell me where the line is between business and journalism," he said.
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That's who MSNBC is presenting as a host and "political analyst" on one of its news commentary programs: someone who is paid by large corporations to propagandize the public and who explicitly says that "journalists are engaged in corporate activities." Then again, MSNBC itself is censored by its corporate executives to ensure that the parent company's corporate interests are advanced by its "news reporting," so in many ways, Wolffe's sleaze and corporate whoredom are the perfect face for this network.

These dual stories of GE/Olbermann and Wolffe reveal what NBC and MSNBC really are about as vividly as anything since the "military analyst" scandal. Remember that indescribably informative NBC News/MSNBC scandal: when it was revealed that both news outlets (along with most other major television outlets) were presenting as "independent military analysts" a whole slew of former Generals with substantial, undisclosed corporate interests in the policies they were promoting and doing so in coordination with a secret Pentagon propaganda program? Despite front-page NYT promotion, Congressional investigations, and even a Pulitzer Prize awarded to the NYT's David Barstow for uncovering all of that, NBC's Brian Williams (like virtually every other news outlet) to this day has never so much as informed his viewers of this story, and they continue to use some of those very same former generals as "analysts."

There are many reasons why our establishment press exists to do little other than serve the interests of the political and financial establishment and to mindlessly amplify government claims. The virtual disapparance of the line between large corporate interests and journalism (as Richard Wolffe himself noted) is certainly one of the leading factors.