Great article here by Kel Dwizzy on the ever increasing douchiness of KG. http://sports.yahoo.com/nba/blog/ba...t=AhodkMMZG1JmLBjpUeo7CJy8vLYF?urn=nba,235155 For the record, I think the douche culture in Boston had a lot to do with it as well. Pierce has never been on my most liked list either, despite my respect for his game.
I think the environment KG came into only helped encourage his antics, and certainly they were only going to be magnified with the national media attention. I used to really enjoy KG in Minny, now I can't stand the guy.
KG acted like this in Minnesota though. Everyone felt sorry for him since people felt sorry for him not having much help.