http://www.cool-2b-real.com/ Because low self-esteem in pre-teen girls is directly correlated to meat consumption.
Yeah, I've seen this site before. The beef industry is getting a little nervous because polls show that many pre-teen/teen girls feel vegetarian diets and the people who follow them are "cool." So they created this website in the guise of giving young ladies fun (and totally unbiased, I'm sure) health and nutrition tips. I think kids have pretty well-honed bullsh!t detectors though -- they can probably smell this one a mile away.
You missed nothing, just the fact the beef industry is trying to manipulate 11-14 year old girls into thinking eating lots of red meat is cool. Incidentally, the site is worth it for their "poll." "Steak" (the most expensive of the four) is in the lead of course. I wish they had included a space for write-in answers. To quote Chandler from Friends "Too...many....jokes!"
Whoa, pictures of preteen girls taken from extremely low angles? If I click on this link, will I get busted by the FBI?
Lisa: They can't seriously expect us to swallow that tripe. Skinner: Now as a special treat courtesy of our friends at the Meat Council, please help yourself to this tripe.
