Keep in mind, you have never walked in his shoes either. (do not insert joke, you know what I mean.) There are always two sides to a story. And I thin in these two cases, gambling and cheating, you might want to walk in his shoes first before you judje him.
So what do you want him to do? People supposedly buy stuff based on the marketing, so unless you're an advertising or marketing major, perhaps you don't know what you're talking about. Wouldn't supposed "experts" have a better idea about how to sell stuff rather than you? Maybe, just maybe, their sales have gone up since Jordan is the pitchman (hell - you were able to name the brands in your post!). As for the franchise, you can't seriously believe Jordan should simply vanish from basketball. If he has the money, more power to him. Aren't all of the major leagues (MLB, NBA, NFL) looking to have former athletes as owners so that it doesn't look like the owners are just a part of the good-ole-boy club?