Jason Whitlock rejoins ESPN - plans to create "black Grantland"

Actions speak louder than words. ESPN hired him because they know he will stir the pot.

Same with this hire.

http://www.nydailynews.com/entertainment/olbermann-sports-weiner-article-1.1408141

They don't even try to hide it anymore.

 

Lmfao

Good luck w that Jason

 

There are plenty of Black sports journalists and reporters, who've had no trouble teaming up with White journalists and reporters. If he wants to start a Grantland type network that is more tilted towards the views of Black sports fans, and covers mainly Black athletes and celebrities, as sort of a niche market, then that's his right.

I don't see much demand or need for it, since mainstream media already includes tons of coverage about Black athletes and celebs in their.

 

... in their broadcast schedules.

 

I hope Jason Whitlock sets ESPN on fire and burns it down. I think they made a humongous mistake.

If you let a snake on a boat it will eventually bite you.

 

This exactly. I can't remember the last time Whitlock had a widely circulated article that wasn't about race. That's what he does.

 

what an awful idea

 

He's a crappy journalist.

 

Nothing new.

It's obvious who the target market for first take is. And that craps on almost as much as sports center.

 

I honestly have no idea. Who is, and how did you draw your conclusion?

 

Show has a hip hop theme(almost weekly they have a rapper on the show, graffiti artwork, wale does the theme song), they replaced the original host with cari champion , and the star of the show is an old white man that makes himself sound like a fool with the statements he makes.

They have a target audience in mind, and the show gets great ratings. Power to them. The goal is to sell ad space.

My point is I'm not shocked espn is looking for more ways to further market to the black community.

 

Interesting. I thought it had more to do with reaching out to their younger core demographic (college age students). In the past couple decades, adding hip hop elements has been used in this way often in television and jetting an older less attractive host is also very common.

You could say they are targeting a subculture of the black community but I'm sure if their ratings are worthy of the constant replays, an overwhelming majority of their viewers are whites. I guess that would be no different from hip hop's listeners, who are mostly white as well.

 

He certainly can try and make a "black" Grantland, but it will be hard to pull off because is a big fat fart box that lacks the talent, perspective and people skills to pull it off.

 

Jason Whitlock is too much about self-promotion and inflammatory rhetoric to earn the respect of other writers needed to build a brand along the lines of Grantland.

 

Is it racist of him for trying to do that or is it racist of ESPN for not having more black material coming out of Grantland?

 

Grantland has plenty of "black material".

 

I would figure that about 95% of Grantland's sports articles have something to do with black athletes. Not sure if that qualifies as "black material" though. I don't know what that means.

 

We want more djoko articles!