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Jaguar destroying its brand by going full-on woke

Discussion in 'BBS Hangout: Debate & Discussion' started by AroundTheWorld, Nov 20, 2024.

  1. FrontRunner

    FrontRunner Member

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    BURN THE WITCHES!!!
     
  2. Os Trigonum

    Os Trigonum Member
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  3. ThatBoyNick

    ThatBoyNick Member

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    Well my dick is big enough to drive one with confidence, so it is an option, for me.

    Though I'm pretty sure they discontinued the 7 seater, so not big enough for my family anymore. Mini van life for me right now. Might switch to a Volvo 90 series in the future. I'll make sure it's a plug in.
     
    Nook and AroundTheWorld like this.
  4. AroundTheWorld

    AroundTheWorld Insufferable 98er
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    My buddy bought a Jaguar when he was getting close to 50. We both laughed...we knew it was the definitive sign of entering midlife crisis.

    Needless to say, it has been all downhill from there.
     
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  5. juicystream

    juicystream Member

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    It's Jaguar selling perfume now?

    Honestly didn't even realize the company was still around. I consider it an old person's car.
     
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  6. tinman

    tinman Member
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  7. Sweet Lou 4 2

    Sweet Lou 4 2 Member

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    I don't get why that's woke....

    But it's a terrible marketing rebrand. Be provocative? yes. Be confusing and completely non-sequitur to everything you've built? no.
     
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  8. AroundTheWorld

    AroundTheWorld Insufferable 98er
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    It's all that, and woke as **** lol, watch the clip with the guy who did it.
     
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  9. tinman

    tinman Member
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    This is bud light except at least bud light showed the beer
     
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  10. Sweet Lou 4 2

    Sweet Lou 4 2 Member

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    If androgynous art is now woke, god help us. Pretty soon a woman won't be able to have short hair without being called woke.

    Actually I just read an article about their strategy - it makes more sense now.

    They are knowingly dumping their base - knowing that they will lose their past buyers and loyal customers. In that case...and if you are going for rich artsy folks who probably aren't anti-woke, then yeah, it could work.

    They aren't just trying to break away from the past, they are trying to differentiate against Tesla. Will it work? I don't know. I haven't seen the car which is a big part of it. If the car is dope, than all this controversy may actually help sales. They may be trolling the anti-woke crowd here a bit. But if the car is not dope, they are dead regardless. So why the f not be provocative and make people talk about you.

    Tesla went from the woke brand to the anti-woke brand. So it makes sense that they would do something that you'd call woke. But like I said, it's telling that what once what was just considered artsy-fartsy is now evil wokeness.
     
    #30 Sweet Lou 4 2, Nov 20, 2024
    Last edited: Nov 20, 2024
  11. nacho bidness

    nacho bidness Member

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    They were already struggling. This is a hail mary. Don't think they're losing sleep over this. They probably are going t1ts up regardless.
     
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  12. fchowd0311

    fchowd0311 Member

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    10 years ago this would have been posted in the hangout section and everyone would chuckle at the rebrand because it is kinda ridiculous.

    But the right has made everything into a political culture war. And now everything is political.
     
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  13. tinman

    tinman Member
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  14. Kemahkeith

    Kemahkeith Member
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  15. tinman

    tinman Member
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  16. Xerobull

    Xerobull You son of a b!tch! I'm in!
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    I don’t get it. All I see is some weird euro fashion.

    Does this mean they’re no longer pieces of ****?
     
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  17. Xopher

    Xopher Member
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    Nope. They're still pieces of **** regardless of the branding. My wife liked the looks of the F-Pace. I told her she would never get to drive it. It would be in the shop all the time.
     
  18. Kemahkeith

    Kemahkeith Member
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    I remember watching Mad Men. There is a whole season dedicated basically to acquiring the contract for advertising of Jaguar. The head dude at the firm had a Jaguar. It was always broken down.

    Much like a certain football team with the same name.
     
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  19. AroundTheWorld

    AroundTheWorld Insufferable 98er
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    The woke guy who did this is American.

    I don't see "Euro fashion".

    I see some weird version of teletubbies!
     
    davidio840, Corrosion and tinman like this.
  20. tinman

    tinman Member
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    I read Jaguar is going all electric
    However this marketing looks like a woke perfume ad
     
    ROXRAN and AroundTheWorld like this.

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