the cost of horse meat is going up. yes, i enjoy jitb tacos. i hate when i buy a bunch of crap from jitb and i never get to the tacos so i put it in the fridge. and then when i eat it later, i have to nuke it. it just doesnt taste and feel the same.
Fast food joints charge different amounts for the same item all the time. Stores in the suburbs or more affluent areas will usually charge a few more cents than stores in the ghetto, because people can afford to pay more. I know a Sonic that charges about 30 cents more for a breakfast burrito at one location than at another location.