In your mind what started the "reality" show ga-ga mania?

Candid Camera?

 

I guess it depends on what you consider a reality show . I guess that it's A) People filmed living together who are actually being paid in some way to participate.

 

oh no... It's a little embarrassing to admit that I was addicted to these shows at one time. I had a special place set aside on Monday nights for "That's Incredible", and did not want anyone to mess with that spot in my schedule. (up to the point of carrying a portable TV in the car...) Then again, I was only in third grade. Maybe that's the right age to appreciate it.

 

Miller Lite is going to start some reality commercials. God only knows what that means. But they are searching All of Texas for like 5 people. One from each major city. And one hispanic person.

 

I will sell my soul to whatever diety can grant me a spot in the top 5.

They should go the way of Willy Wonka and wrap bottles with a "golden ticket" with the opportunity to star in a commercial with the two infamous fighting spokeswomen. Boy would that beer sell fast!

 

I dunno. By that rationale, after the Holocaust, which was about a zillion times worse than September 11, no one in the world should ever have done anything vaguely ridiculous, tasteless, or ethically dubious again.

Tacky and tasteless is really my life. Elvis and I *love* watching these shows. Our profound hatred for every participant - and our MST3K-esque commentary - are two of the cornerstones of our marriage.

I mean, obviously these shows are one of the signs of how morally bankrupt western society is (hey, let's *pretend* to starve to death while millions of people actually *are* starving to death!) but of course we've known that for some time now, and we might as well enjoy the sheer absurdity while we can.

(Likeminded folk can be found at http://www.planetsocks.com and http://www.televisionwithoutpity.com . The latter's summary of the first episode of that celebrity real world show had me in stitches.)

 

MILLER LITE'S CAMARA MILLER IS LOOKING FOR HISPANIC TALENT FOR NEW TV COMMERCIAL

Spontaneous, Original and Very Latino: Miller Lite wants to find the "Social Spokesperson" for their Newest Advertising Campaign




MILWAUKEE, WI--(HISPANIC PR WIRE)--July 9, 2002--Miller Brewing Company has announced that its cameras will begin traveling to the top eight U.S. Hispanic markets in search of a main character for their new Spanish language commercials. Under the direction of Latin film-maker and director, Rico Martinez, the ad's concept is based on Reality TV format, becoming the first TV commercial produced in real time directed at Hispanics in the United States.

Recorded live, Miller Lite's new ad brings the television advertising world new reality based commercials, something still quite new to the Hispanic market, following the same format used in television series such as "Survivors," MTV's "The Real World" and "Protagonistas de Novela" - a Hispanic TV series. In search of the "social spokesperson" the beer company's production team will travel to San Antonio, Texas Valley, Chicago, Houston, Dallas, Miami, San Diego and Los Angeles, among other cities. The production crews will try to discover the social spokesperson by conducting multiple auditions among adult consumers who are enjoying Miller Lite while enjoying themselves and celebrating with friends at local bars and clubs in these cities.

"This is something new for U.S. Hispanic TV. We are creating a commercial in 'real-time' where the participants will be filmed 'live' in their regular surroundings at a local bar or pub where we will truly capture the essence of how Latino's have fun," explained Rico Martinez, director for the Hispanic TV advertisement. "For Latinos, sharing good times with friends is an essential part of life. This is why we want to spontaneously find our social spokesperson in an everyday setting. We are looking for a character who is unique, a character who reflects his or her culture and, at the same time, who is able to enjoy Miller Time with friends," added Martinez.

Rico Martinez brings extensive experience in filmmaking and directing reality television programs such as Road Rules and MTV's The Real World. The Hispanic director will be in charge of the advertising production and identifying, along with his team, who will be the social spokesperson starring in Miller Lite's new TV commercial.

Additionally, Eduardo Casas, Senior Brand Manager for Miller Brewery Company International stated that developing this kind of campaign was a way of showing Hispanic consumers how important this market segment is for the company, which is growing at a rate four times faster than the general market population. "Camara Miller focuses on two key factors: it reaches Hispanic consumers through their own language, where they will be the stars of their own TV commercial, and it transmits the best of the Latin spirit through television while restating brand loyalty," said Casas.

At the beginning of the Fall season, TV audiences will enjoy the best Camera Miller proofs from July, out of which the final TV commercial for Miller Lite will be chosen.

About Miller Brewing Company

Miller Brewing Company is a wholly owned subsidiary of Philip Morris Companies Inc. Principal beer brands include Miller Lite, Miller Genuine Draft, and Miller High Life. The company imports Foster's, produces SKYY Blue, Sauza Diablo and Stolichnaya Citrona flavored malt beverages, and has primary products ICEHOUSE and Red Dog from the Plank Road Brewery, a small division of Miller. Specialty regional brands include Leinenkugel's and Henry Weinhard's. The company brews Sharp's, a non-alcohol brew and has malt liquor brands including Olde English 800 and Mickey's Malt Liquor. More information is available at http://www.MillerBrewing.com, http://www.MillerLite.com and http://www.SKYYBlue.com.

--30--

CONTACT:
Miller Brewing Company
Ron Acosta, 414-931-6798, racosta@mbco.com
or
Burson-Marsteller
Karina Diehl, 305-347-4375, karina_diehl@mia.bm.com
or
Evelyn Zapata
305-347-4339, evelyn_zapata@mia.bm.com

 

p.s. commercial is on their site for replay.

 

cops, as rockhead mentioned, and people's court.

 

If more reality shows were like the short novel "Running Man" rather than the movie version then I'd be inclined to watch that crap.

As of now the only reality show I plan on catching is the finale of Joe Millionaire because I think it's going to be funny as hell to catch the looks on those women's faces when they find out they got played like the golddiggers they are.