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Gillette is coming out with a 5-blade razor

Discussion in 'BBS Hangout' started by Dr of Dunk, Sep 14, 2005.

  1. Dr of Dunk

    Dr of Dunk Clutch Crew

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    LOL! That skit by Mad TV with the 28 or whatever bladed razor is slowly becoming closer to reality. Since I'm a Mach3 user, I'll have to try this out. I couldn't stand the Quattro :

    http://www.foxnews.com/story/0,2933,169390,00.html
    -----------------------------------------------------

    Gillette to Launch Five-Blade 'Fusion' Razor

    Wednesday, September 14, 2005

    NEW YORK — Gillette Co. (G) on Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have mustaches and beards.

    Fusion is Gillette's latest product geared at maintaining the company's leading share of the world's razor and blade market.

    It has one more blade than the Quattro sold by rival Schick, a unit of Energizer Holdings Inc. (ENR), plus a trimming blade on the back of the pivoting cartridge for shaping facial hair, trimming sideburns and shaving under the nose.

    Gillette was the first company to sell a three-bladed razor, Mach3 (search), in 1998. Five years later, Schick followed with the four-bladed Quattro.

    Schick is adding a battery-powered Quattro to its lineup this month, while Gillette's Fusion — in both manual and battery-powered models — won't hit North American stores until early next year.

    "The Schick launch has nothing to do with this, it's like comparing a Ferrari to a Volkswagen as far as we're concerned," said Chairman, President and Chief Executive James Kilts.

    Some had expected Gillette to bring out a four-bladed razor, perhaps a self-lubricating one. Instead, it jumped to five blades, or six including the trimmer, and will sell Fusion-branded shaving gels and after shave balm.

    "There was never a plan to go to four," he said. said Peter Hoffman, president of Gillette's blades and razors business, who said Fusion was in the development pipeline for several years.

    Gillette, which also makes Duracell batteries, said in a meeting with analysts and reporters in New York that Fusion's battery-powered version has a microchip that makes an indicator light turn on to warn users when the battery is running down.

    Hoffman said Gillette's capital spending behind Fusion was lower than what was spent on Mach3, but did not provide specific financial details. He said Fusion would add to earnings as soon as it launches.

    The Fusion razor and two cartridges will cost about $9.99, and Fusion Power, with one cartridge and a Duracell battery, will cost about $11.99. A four-pack of Fusion cartridges will sell for $12 to $13 and a four-pack of Fusion Power cartridges will cost $13 to $14, Gillette said.

    Fusion should hit stores when Gillette is owned by Procter & Gamble Co. (PG) if that deal is approved as expected this fall. P&G said on Wednesday it will sell its SpinBrush (search) toothbrush business to Church & Dwight Co. Inc. (CHD), a move it hopes will help lead to antitrust approval of the acquisition of Gillette Co.

    Shares of Boston-based Gillette shares were down 26 cents at $53.46 on the New York Stock Exchange.

    Fusion is the first entirely new men's razor system launched by Gillette since Mach3. But early last year, Gillette launched M3Power, a men's battery-operated pulsating model, which is now the world's top-selling razor.
     
  2. Rocketman95

    Rocketman95 Hangout Boy

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    Wasn't it SNL?
     
  3. Rocket G

    Rocket G Contributing Member

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    I recently bought an old-school double edged blade razor.

    It rules.

    This is overkill.
     
  4. DonnyMost

    DonnyMost clean your room bucko
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    Nope. Madtv. SNL might have ripped it off, though.
     
  5. Rocketman95

    Rocketman95 Hangout Boy

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    I figured I've never laughed at a MadTv skit and I'd seen one similar and laughed, so it must be SNL. :D

    EDIT: Found a website where someone said they saw both and SNL's was after MadTv's. I'm sure SNL's was funnier. :)
     
  6. Stack24

    Stack24 Contributing Member

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    For some reason i have come to realize that your right about this. i always use a Mach 3 for shaving and have really sensitive skin and i tend to cut myself a lot if i try to shave every day or every other day.

    When i used to go to Houstonian they had little cheap dual blade disposable razors there for free and i would shave and i hardly ever cut myself. I guess for sensitive skin the less blades you have the better.
     
  7. Mulder

    Mulder Contributing Member

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    Countdown until someone mentions the product every man who shaves must have...

    3

    2

    1

    ....
     
  8. AMS

    AMS Contributing Member

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    shaving cream...


    mach 3 rules

    i just used one of those old school razors, its better to shape the beard, but it cuts deep and it hurrrrts
    [​IMG]
     
  9. Dr of Dunk

    Dr of Dunk Clutch Crew

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    Couldn't have been - SNL hasn't been funny in about 2 decades. :D
     
  10. Uprising

    Uprising Contributing Member

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    Yep. Hell, I used to hate MadTv but recently IMO it has surpased SNL in "funny" factor.

    I just got me a Schick Quatro (i think it's called that) for free at the local school bookstore part of a promotion. I got 3 of them and it came with refills.

    Guess I'll be with them for a while.
     
  11. Christopher

    Christopher Member

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    I use sandpaper and whiskey. :D
     
  12. Agent86

    Agent86 Contributing Member

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    Im with DoD, I used the Mach 3 for a long time and then when the quatro came out, I bought that and a huge pack of razors and only used a few of them untill I relized this was a piece of crap and went back to mach 3.
     
  13. Davidoff

    Davidoff Contributing Member

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    WHATEVER!! I hope they drop the price of the M3 blades now..
     
  14. Smokey

    Smokey Contributing Member

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    I got a free Quatro but I've never used it.

    I got a free Mach 3 in the mail and have never used any other razor.

    How do people shave with disposable razors? WTF. That is painful.
     
  15. Puedlfor

    Puedlfor Contributing Member

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  16. mateo

    mateo Contributing Member

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    Now they can sell more men skin care products....the more razors you have, the cleaner the shave, and the more ingrown hairs you can get.
     
  17. Invisible Fan

    Invisible Fan Insider Newsletter™ 2X Diamond Member

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    Quatro has a deeper cut but Mach 3 is definitely easier to clean. Instead of shaving cream, I use neutrogena so it won't clog as fast.
     
  18. JayZ750

    JayZ750 Contributing Member

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    I've got a great idea...you know 8 minutes abs, I'm talking about 7 minute abs!
     
  19. steddinotayto

    steddinotayto Contributing Member

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    he was speaking....ASIAN!!!

    anyhow, 5 blades is a lot. I used the Quattro for a period of time and it didn't feel right so i switched back to the mach 3.
     
  20. Mr. Mooch

    Mr. Mooch Contributing Member

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    I think you're both wrong (maybe MadTV did something, but they copy skits from everyone else and they do it 10000000x worse. MadTV is the worst show in history).

    Having said that, the Mach9 (or something like that) was from TBS' The Chimp Channel. It was something like this:

     

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