Agreed! But i agree with what he said that in terms of sheer numbers the NBA might be more popular http://edition.cnn.com/2010/SPORT/football/10/07/football.nba.fear.world/index.html
TNT had its best seasons ratings wise ever. Game 5 was pretty much the top rated program on cable or otherwise by almost a point.
Basketball isnt big in India and soccer in China is as big if not bigger. It might not be EPL but I think champions league draws more attention and higher TV rating.
http://www.nba.com/india/ashwin_ferro_bball2.html Basketball is the fastest growing sport in India LOL dont even get started with China( thats basketball heaven)