[FINALLY!] Time Warner to carry NFL Network

leroy · Sep 21, 2012

Time Warner to Carry NFL Network

Time Warner Cable Inc. TWC +0.94% reached a long-awaited deal Friday to carry NFL Network and NFL RedZone, just in time for Sunday's kickoff.

The deal adds some of television's most sought-after programming to Time Warner Cable's lineup and solidifies NFL Network's position as a must-have channel for distributors.

"The additional games this year and the proven appeal of NFL RedZone will certainly prove to be a draw for our customers," said Melinda Witmer, chief video and content officer for Time Warner Cable.

NFL Network and NFL RedZone will debut for Time Warner Cable subscribers beginning Sunday, with a full launch expected before Thursday.

Bright House Networks also will carry the channels, Time Warner and NFL Network said.

The terms of the multiyear agreement weren't disclosed.

The NFL Network carries football games and programming throughout the year, while the NFL RedZone airs only on Sundays during the football season. The NFL RedZone switches to different NFL games, presenting highlights as well as live coverage.

Time Warner Cable has previously discussed a deal to carry the NFL Network on several occasions, but the talks have always faltered over price negotiations. Last month, Cablevision Systems Corp. CVC -1.03% announced a deal to carry NFL Network and RedZone for its subscribers.

In recent years, The NFL Network has dialed up the pressure on cable operators to carry its content by broadcasting several games live. This year, the NFL Network expanded its regular-season schedule and will broadcast 13 games.

Cable companies and TV networks rarely provide details on how much they pay and charge in programming fees, but premium sports content like the NFL Network and Walt Disney Co.'s DIS +0.15% giant ESPN are largely considered some of the most expensive channels in the industry.

Advertisers covet sports because the content is typically viewed live and appeals to male audiences that they target as heavy consumer spenders
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It's a wonderful day! 1597 in Austin. RedZone is 1699

tinman · Sep 22, 2012

Yeah. Finally.
Nba Tv and nfl network. Justifies the high ass cable bill!

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