Possibly just to brand his "corporation," which I imagine most celebrities have set up for tax purposes. In any case, it's a tremendous logo for the Tampa Bay Lighting. They had a girl goalie once, y'know.
Taking this thread in a different direction... Well he DID make an incredibly fast recovery from injury... MAN, this would be awesome news.
Its easy to hate on Tom Brady until he invites you and your girlfriend over for dinner with him and Giselle.