I'm still trying to grasp how a repugnant personality stayed for that long, but I guess people like him or Rahm E. delivered "results" (or optics) from **** sandwiches and they lasted longer than the other guy. They also knew how to run up the score and bully others into silence or submission. Anyways, the power of branding goes beyond hawking products. If the last pres didn't remind you of that fact, then I guess you're the product?