Companies That Get ‘Woke’ Aren’t Going Broke — They’re More Profitable Than Ever

A few months ago, this movie was considered too woke by people like you.

https://movieweb.com/who-is-boycotting-the-super-mario-bros-movie-why/

Many online outlets and talking heads in the media are trying to weaponize The Super Mario Bros. Movie opening weekend box office to suit their own biases. Yet the same people who are championing the movie were also some of the loudest critics of it just a few months ago. When the film's second trailer was released, and it became clear Luigi was the one needing rescuing and Peach was Mario's partner, the movie was accused of being "woke."

This often happens with any movie where a certain subset of audiences sees anything vaguely progressive. This narrative was pushed until The Super Mario Bros. Movie reviews started to come out, and when the divide between critics and audiences started to form, the narrative shifted. The same crowd accusing The Super Mario Bros. Movie of being "woke" suddenly shifted their perspective and began accusing critics of being biased against it because the movie was "anti-woke." Remember that they can never really define what exactly is woke, and the word has lost all meaning.

They then tried to weaponize the film's impressive box office performance as a counterpoint to the box office disappointments of Disney's Strange World and Lightyear. Both of those movies were criticized by conservative media for including LGBTQ+ characters and scenes. Their poor box office was equated to having those elements, as opposed to the numerous more realistic factors of why those movies underperformed.

The Super Mario Bros. Movie has now become a talking point for a subset of film punditry as a cinematic "gotcha" because it suits their needs. They say "Go Woke, Go Broke" while ignoring movies like Captain Marvel and Black Panther made over $1 billion in the worldwide market that disprove that trend. The Super Mario Bros. Movie is not proof that audiences are sick of messaging in their film. It is further proof of what everybody already knew: if you have a valuable IP that you market well, people will want to see it.

 

Woke critics have been...
Exposed. Again

 

These companies are largely impervious to the wokensector, for example movies etc may comprise a small % of their total business but it’s also the greatest sector where the audience or consumer gets to exert their preference devoid from more mundane / mainstream things like taking the kids to Disney world or buying beer etc

woke movies and marvel as a whole have taken a nose dive. People just don’t give a ****, they want to go see something entertaining thay can have whatever message so long as it isn’t being broadcasted In their face out of the blue like Disney tends to do with token phrases and characters. The lgbtq subreddit hates them for that crap

 

Except that they haven't.

 

@ROXRAN
Curbed stomped


meanwhile

 

As the great rocket rasheed wallace once said, " #s don't lie!"

 

Both teams played hard

 

Did Marvel start losing ground because they've made a billion Tv shows and movies mostly of mediocre quality with no general direction since infinity war...no of course not, it was wokeness

They say this proudly as they boycott Bud Light while drinking a different product from the same company.

Being this concerned about inconsequential s**t must be exhausting. They will also hilariously complain about liberal "cancel culture" as if they aren't the biggest snowflakes in the country for wanting to boycott s**t constantly for offending their charmin soft sensibilities.

FWIW I think things like rebranding uncle ben or aunt jemima is stupid, I see see no need to make the little mermaid black, but at the end of the day IDGAF because it doesn't actually impact me. What are you really getting mad about if this s**t angers you.

 

Woke Mario Bros and Woke Avatar have done really well. Disney owns Avatar by the way but I know that doesn't fit the narrative.

 

I assure you that when executives look at their product line and services, the first thing they think of is how to insert 'wokeness' and not how to maximize profit.

 

The reality is that all of this makes very little difference in the long run, when it comes to company profits.

I find it funny that some conservatives have gone after Dylan Mulvany. Their protests are the absolute best thing that could happen to her career. She is getting tremendous exposure, she is being portrayed as sympathetic because she did not do anything to deserve the hate she has received.

All of this bogus. The success of the Mario Bros. movie has nothing to do with it not being "woke", it has everything to do with the fact that the parents grew up playing the game and it is something that they can relate to with this kids.

Marvel Movies are struggling because after basically decades, people are getting burned out.

I don't think people want to go to a movie where politics feel forced, but I also think that most people really don't think about it - there is a small group on both sides that think about it and most people just live their lives, somewhat oblivious.

 

Yeah, not only have they mined the most cinematic and compelling (and familiar) storylines and characters, but the formula of comic books is now super threadbare. There's no surprise or dramatic tension left for any audience member who's been awake (not necessarily woke) for the last 20 years. LOL.

 

Exactly, and the writing in comic books was never great to begin with, it was made to be a guilty pleasure and for easy reading. The general ideas were very good and creative, but that is the extent of it. We are seeing it with video games too. At some point, people will tire of video game movies and it won't have anything to do with politics - people will get tired of the weak story lines, and nostalgia only gets you so far.

 

The new marvel movies have no direction and no build up to any collective story
Plus nobody cares about the ‘newer’ characters

Spider-Man made a billion dollars

 

Breh was always a breh
But realized if he pretended to be a woman he’d get rich

 

@ROXRAN @Salvy @AroundTheWorld
@basso
@Trader_Jorge

I already told the wokies here
There’s no such thing as a woke shield
Like that white bakery chick who supported defund the police and Black Lives Matter in Oakland , she got robbed and ultimately killed cause tried to stop the thugs from robbing her

They don’t care

then there’s the debs like chick who went to Mexico for a tummy tuck
The cartels killed her friends, cartel doesn’t care

then there’s that Anna chick who is on the big liberal podcast, some homeless guy tried to rape her outside her house in LA when she was walking her dog

then when she talked about it on the podcast that these people need to get off the street and they need more police, HER AUDIENCE turned on her
You.. the crazy wokies

there is no woke shield @Xerobull
No vibranium like captain America’s, it’s your imagination in your delusional woke points game that never ends

The alligator that ate your dog doesn’t care that you’re vegan

 

It’s pretty obvious that much of this is being pushed because the Right has lost on other social issues. Same sex marriage is legal nationwide and more and more states are legalizing mar1juana. They won on overturning Roe v Wade but that is actually costing them in several elections.

The issues of anti-abortion, lax firearm laws, fear of immigrants, more restrictions on voting don’t poll well and the candidates that pushed them the hardest got beat in 2018. The Trump MAGA movement is more exposed as the grifters they most of them are. It’s easier to push nebulous fears of “wokeness” to weaponize personal dislikes for political gain.

 

Haha