This is the most unprecedented thing to happen in the NBA ever. Of course there's hype regardless of race.
This is NBA Dish, idiot! You've got a problem with it? Then deal with it! If you don't like the discussion, it is you who should GTFO.
CNBC has also been running segments on him. He supposedly has had a positive impact on the MSG stock price, led by speculation that MSG will start selling rights to other channels to start showing knicks game around the US and in China because of Lin.
I had Lin on the Rockets for fun last season. he was somewhere around the upper 50's in ratings I think. He wasn't all that bad. I wonder what his ratings will be like on 2k13