MLB to plug Spiderman 2 on bases

http://www.drudgereport.com/flash.htm

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-05-2004/0002167292&EDATE=

CULVER CITY, Calif., May 5 /PRNewswire/ --

Major League Baseball Properties has teamed with Columbia Pictures and Marvel Studios for an unprecedented marketing partnership to support the highly anticipated national release of Spider-Man(R) 2, it was jointly announced today by Geoffrey Ammer, president of worldwide marketing for the Columbia TriStar Motion Picture Group and Tim Brosnan, EVP Business for Major League Baseball.

The focus of the marketing partnership will be a weekend of Spider-Man(R) 2 events coordinated with Major League Baseball Properties and the 15 MLB Clubs hosting home games June 11-13.

During Spider-Man(R) 2 Weekend, which has been scheduled during a segment of the 2004 Major League Baseball Interleague Play schedule, ballparks will feature in-park and on-field Spider-Man(R) signage and each Club will feature special Spider-Man(R) promotional events, including giveaways with the world-renowned web crawler. In addition, highlights from Spider-Man(R) 2 will run on stadium video boards to promote the motion picture's June 30 release. Major League Baseball Properties and the 15 participating Clubs will promote Spider-Man(R) 2 Weekend locally in each market and nationally.

"This is the perfect alliance between two quintessential national pastimes -- baseball and movie going," said Ammer. "This partnership celebrates superheroes, whether they are on the field or on the big screen and we are extremely excited about the opportunity to create this unique promotion
with Major League Baseball."

"Spider-Man(R) 2 Weekend is a part of our continuing marketing efforts to appeal to younger fans in new and non-traditional ways," added Brosnan. "We anticipate that Spider-Man(R) 2 will break records at our ballparks and in the theaters."

Major League Baseball Clubs hosting Spider-Man(R) 2 weekend are the Anaheim Angels, Baltimore Orioles, Boston Red Sox, Chicago White Sox, Cleveland Indians, Detroit Tigers, Kansas City Royals, Milwaukee Brewers, Minnesota Twins, New York Yankees, Oakland Athletics, Seattle Mariners, Tampa
Bay Devil Rays, Texas Rangers, and Toronto Blue Jays....


This comes from Drudge report:

Major League Baseball has agreed to decorate its bases -- and pitching-mound rubbers and on-deck circles -- with a spider-web pattern as part of a promotion for the release of Sony Corp.'s "Spider-Man 2" next month.

-- droxford