Japanese Toilet Wars

From the NYTimes:

Japanese Masters Get Closer to the Toilet Nirvana
By JAMES BROOKE

NARA, Japan — Japan's toilet wars started in February, when Matsush!ta engineers here unveiled a toilet seat equipped with electrodes that send a mild electric charge through the user's buttocks, yielding a digital measurement of body-fat ratio.

Unimpressed, engineers from a rival company, Inax, counterattacked in April with a toilet that glows in the dark and whirs up its lid after an infrared sensor detects a human being. When in use, the toilet plays any of six soundtracks, including chirping birds, rushing water, tinkling wind chimes, or the strumming of a traditional Japanese harp.

In a Japanese house, "the only place you can be alone and sit quietly is likely to be the toilet," said Masahiro Iguchi, marketing chief for Inax.

This may be one explanation for the ferocious toilet research going on in Japan. This is a nation famously addicted to gadgetry of any variety, and the addiction clearly extends to the bathroom. Another factor stimulating toilet research is the fact that Japan's population is peaking and the number of households is expected to start declining by the end of the decade. Some money can be made by exporting toilets to countries with comparatively primitive toilet cultures, like China and Vietnam. But in Japan the real sales growth will be found by adding exotic toilet features.

Matsush!ta, for example, introduced in May a $3,000 throne that not only greets a user by flipping its lid, but also by blasting its twin air nozzles — air-conditioning in the summer, heat in the winter. Patting this Cadillac of toilets, Hiroyuki Matsui, chief engineer here, said, "You can bring a bathroom temperature down by 7 degrees Celsius in 30 seconds."

Then in June, Toto, Japan's toilet giant, came out with WellyouII, a toilet that automatically measures the user's urine sugar levels by making a collection with a little spoon held by a retractable, mechanical arm.

Whether a home medical center or a Zen space for meditation, the toilet of the future will probably emerge from laboratories like the ones here at the Matsush!ta Electric Industrial Company — workshops so secretive and competitive that a visiting reporter and photographer were not allowed inside.

Americans should prepare for more than that simple 20th-century choice: to flush or not to flush. Users of the Matsush!ta toilet can program it to pre-heat or pre-cool a bathroom at a specific time at a set temperature. For owners who might not be so regular, this toilet allows users to set the temperature and pressure of a water jet spray used to wash and massage the buttocks, an enormously popular feature in Japan.

Toilet jet sprays, which sometimes confuse foreign visitors with disastrous results, are now in nearly half of Japanese homes, a rate higher than that of personal computers.

To some, this is a sign of a nation gone perilously soft. They worry that the cosseted Japanese youths of the future, sitting dreamily on air conditioned thrones, will be no match for their squat-toilet neighbors — the worker bees of industrial China or the spartan soldiers of North Korea.

Hideki Nishioka, a 90-year-old retired professor who chairs the Japan Toilet Association, a private group, says he always recommends that new schools in Japan contain "at least one or two of the old-style squat toilets."

But they increasingly look like relics. Talking toilets are on the horizon. Equipped with microchips, these models would go beyond music, greeting each user with a personalized message, perhaps a recorded word of encouragement from Mom or a kindergarten teacher. In return, people will soon be able give their toilets simple verbal commands.

"The voice sensor — `open sesame' and the lid opens — that will be on the market in two years," predicted Ryosuke Hayashi, manager of product engineering for Toto, a company that holds 60 percent of Japan's commode market. "It really is not difficult to make it responsive to a human voice. If you tell the machine, `I want hotter water,' or `I want stronger spray pressure,' the machine will automatically respond."

Attacking a perennial issue, Toto sells a deodorizing toilet that "chemically neutralizes odor." Inax sells bathroom tiles billed as "odor absorbing."

But in a country with the demographics of Florida, the real growth will be medical toilets linked to the Internet.

"You may think a toilet is just a toilet, but we would like to make a toilet a home health measuring center," Mr. Matsui, the Matsush!ta engineer, said in a lecture here in Nara, near Osaka. "We are going to install in a toilet devices to measure weight, fat, blood pressure, heart beat, urine sugar, albumin and blood in urine."

The results would be sent from the toilet to a doctor by an Internet-capable cellular phone built into the toilet. Through long-distance monitoring, doctors could chart a person's physical well-being.

"We will have this within five years or so," said Harry Terai, director of home appliances research for Matsush!ta.

With nursing homes largely full in Japan, the number of older people under home care is rising fast, jumping by nearly one quarter just last year.

"In Japan, most people see the doctor after they become ill," said Hironori Yamazaki, a Toto engineer. "With an eye to our demographic change, we are setting out to make the toilet a space for the early discovery of disease."

But some civil libertarians are having nightmares about "smart toilets" running amok, e-mailing highly personal information hither and yon. There are also Big Brother nightmares about master computers monitoring millions of bowel movements, checking around the clock to see who is constipated, who is not eating his peas and who is drinking too much.

"I assume the records that come out of my toilet will have the same degree of protection as records that are generated when I take a medical exam," said Lawrence Repeta, a director of the Japan Civil Liberties Union. "There will be police investigators who see this as a great tool to find people who use illegal substances."

As Homer exclaimed after seeing Japan's miraculous toilet technology, "They're light years ahead of us!"