well, other superstars (kobe, lebron, wade, etc) doesnt have to over-do it, because you breathe near them, and they got a call, and FTs. so Martin has to sell it a little bit.
This is like the most awesome use of logic I've ever read. If a player plays well but the team loses, then his play is meaningless. If a player scores 40 but can't get the 41st point, then he's better off getting less than 40 points before the 4th, so he can score an extra point in the 4th. Sir, I salute you for your astute observations.