http://googleblog.blogspot.com/2013/06/introducing-project-loon.html Introducing Project Loon: Balloon-powered Internet access Posted: Friday, June 14, 2013 The Internet is one of the most transformative technologies of our lifetimes. But for 2 out of every 3 people on earth, a fast, affordable Internet connection is still out of reach. And this is far from being a solved problem. There are many terrestrial challenges to Internet connectivity—jungles, archipelagos, mountains. There are also major cost challenges. Right now, for example, in most of the countries in the southern hemisphere, the cost of an Internet connection is more than a month’s income. Solving these problems isn’t simply a question of time: it requires looking at the problem of access from new angles. So today we’re unveiling our latest moonshot from Google[x]: balloon-powered Internet access. <iframe width="853" height="480" src="http://www.youtube.com/embed/m96tYpEk1Ao" frameborder="0" allowfullscreen></iframe> We believe that it might actually be possible to build a ring of balloons, flying around the globe on the stratospheric winds, that provides Internet access to the earth below. It’s very early days, but we’ve built a system that uses balloons, carried by the wind at altitudes twice as high as commercial planes, to beam Internet access to the ground at speeds similar to today’s 3G networks or faster. As a result, we hope balloons could become an option for connecting rural, remote, and underserved areas, and for helping with communications after natural disasters. The idea may sound a bit crazy—and that’s part of the reason we’re calling it Project Loon—but there’s solid science behind it. <iframe width="853" height="480" src="http://www.youtube.com/embed/mcw6j-QWGMo" frameborder="0" allowfullscreen></iframe> Balloons, with all their effortless elegance, present some challenges. Many projects have looked at high-altitude platforms to provide Internet access to fixed areas on the ground, but trying to stay in one place like this requires a system with major cost and complexity. So the idea we pursued was based on freeing the balloons and letting them sail freely on the winds. All we had to do was figure out how to control their path through the sky. We’ve now found a way to do that, using just wind and solar power: we can move the balloons up or down to catch the winds we want them to travel in. That solution then led us to a new problem: how to manage a fleet of balloons sailing around the world so that each balloon is in the area you want it right when you need it. We’re solving this with some complex algorithms and lots of computing power. Now we need some help—this experiment is going to take way more than our team alone. This week we started a pilot program in the Canterbury area of New Zealand with 50 testers trying to connect to our balloons. This is the first time we’ve launched this many balloons (30 this week, in fact) and tried to connect to this many receivers on the ground, and we’re going to learn a lot that will help us improve our technology and balloon design. Over time, we’d like to set up pilots in countries at the same latitude as New Zealand. We also want to find partners for the next phase of our project—we can’t wait to hear feedback and ideas from people who’ve been working for far longer than we have on this enormous problem of providing Internet access to rural and remote areas. We imagine someday you'll be able to use your cell phone with your existing service provider to connect to the balloons and get connectivity where there is none today. This is still highly experimental technology and we have a long way to go—we’d love your support as we keep trying and keep flying! Follow our Google+ page to keep up with Project Loon’s progress. Onward and upward. Posted by Mike Cassidy, Project Lead
It goes along with Google's strategy for more people to use the Internet to generate ad revenue. However, can these balloons withstand the elements? How exactly are they tethered? And do the costs outweigh the benefits?
That was my initial reaction, but there must be some potential here. Much more than Glass or self-driving cars, this is the true definition of a "moonshot" that has legit potential to change the world (along with positively impacting Google's business model). I think Google deserves credit for trying this even if it fails. It would be good if other major corporations experimented with "weird" things more often.
Balloons... with a cam on the end of each one no doubt. Who needs spy satellites in space when you have balloons covering the earth?
it should be. let's fly balloons for internet. google needs to build a google maps app for windows phone than waste time with this sh**
