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Would Lebron play with Wade help or hurt his endorsement money?

Discussion in 'NBA Dish' started by meh, Jun 28, 2010.

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  1. meh

    meh Member

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    This is more a question to those knowledgeable in marketing. Is it a good thing or a bad thing that you have two mega-stars playing together? Somehow, it seems to me that such a scenario would hurt advertising, shoe sales, etc. because they share the spotlight. The coverage just isn't as vast as when the players are on two different teams.

    Or would Wade and Lebron combined gets them both more money from Nike and other big companies?
     
    #1 meh, Jun 28, 2010
  2. abc2007

    abc2007 Member

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    Hurt. Nike will not allow it.
     
    #2 abc2007, Jun 28, 2010
  3. RV6

    RV6 Member

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    I think it all comes down to winning and being the better player than wade...if he gets that he'll bring in new endorsements and keep the others going without any problem...but if he takes backseat to wade and/or isnt winning, then he's not likely to get as many new deals, but being lebron, he should still keep his. Locally, smaller businesses may have to decide which one of the two they want, as oppose to there just being one star, which would have made him the only, and easy, choice.
     
    #3 RV6, Jun 28, 2010
  4. bewy

    bewy Member

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    It will be like jordan and pippen and jordan got all the credit and attention so therefore it will hurt their endorsements imo.
     
    #4 bewy, Jun 28, 2010
  5. goodbug

    goodbug Member

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    Depends on if he could win a championship with Wade. If he did, more endorsement money. Nike may even buy Wade over. If not, his image is tainted and he becomes the next AI, Tracy, only more hyped.
     
    #5 goodbug, Jun 28, 2010
  6. david_rocket

    david_rocket Member

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    For the team is obviously an advantage with selling tickets, jerseys sold, a lot of media coverage, games on national TV every week.

    but for the player, maybe not so much, especially for the 2nd guy, not getting a lot of recognition.
     
    #6 david_rocket, Jun 28, 2010
  7. tinywang

    tinywang Member

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    Hurt.

    Unless you're playing next to Yao Ming! Then you've got the most populated country buying your gear!
     
    #7 tinywang, Jun 28, 2010
  8. steddinotayto

    steddinotayto Member

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    Wade has endorsement deals with (from what I know/read/seen):

    Jordan Brand
    Gatorade
    TMobile
    McDavid

    So I don't know how LeBron can hurt his endorsements. Wade made a name for himself before and without LeBron.
     
    #8 steddinotayto, Jun 28, 2010
  9. meh

    meh Member

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    I'm actually speaking more from Lebron's standpoint, since he'd actually be going into "Wade's house" where Wade had a championship. It just seem like a really awkward match to me, especially the way Lebron keeps marketing himself as the King and such. Why would the "King" share his castle with someone else?

    To me, that's the weirdest part about people saying Lebron goes to Miami, because it would go against everything he wants people to view him.
     
    #9 meh, Jun 29, 2010
  10. JuanValdez

    JuanValdez Member

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    I think it'd hurt Wade on endorsement income. I don't know about Lebron.
     
    #10 JuanValdez, Jun 29, 2010
  11. Franchise3

    Franchise3 Member

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    I'm guessing they'll both net more in endorsement money after/if the trade goes down than they are currently making, so on one hand you could say it will help.

    On the other hand, Lebron may be able to net even more if he went to a team other than Miami.

    Depends on how you look at it.
     
    #11 Franchise3, Jun 29, 2010
  12. meh

    meh Member

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    Why would they make more endorsement money on the same team than on different teams?
     
    #12 meh, Jun 29, 2010
  13. zainahsan93

    zainahsan93 Member

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    How does Miami have so much money?

    They have to give Wade a Max contract
    They have to give Lebron a Max contract
    And they have to give Bosh a big contract

    Why cant rockets ever spend money like the magic and mavs do :mad:
     
    #13 zainahsan93, Jun 29, 2010
  14. BEAT LA

    BEAT LA Member

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    It helps. Wade fans become LeBron fans and vice versa.
     
    #14 BEAT LA, Jun 29, 2010
  15. Franchise3

    Franchise3 Member

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    Exposure, mostly. All eyes will be on them and the endorsements and marketing opportunities will follow.
     
    #15 Franchise3, Jun 29, 2010
  16. meh

    meh Member

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    On who? Lebron or Wade? If you're going to say both, then they share the spotlight and hence share the money. If they're on different teams, double-header on TNT will devote 2 games. ESPN will devote 2 segments to them on sportscenter. National coverage will cover both teams. Etc.

    If they're on the same team, media coverage will be halved because there's only one team to follow. And no one else matters.
     
    #16 meh, Jun 29, 2010
  17. redao

    redao Member

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    definitely.

    Wade is way bigger a star than Lebron.
     
    #17 redao, Jun 29, 2010
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