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"Welcome to AT&T Stadium": Jerry Jones Finally Sells His Stadium's Naming Rights

Discussion in 'Football: NFL, College, High School' started by GRENDEL, Jul 25, 2013.


    GRENDEL Contributing Member

    Nov 21, 2002
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    By Eric Nicholson Thu., Jul. 25 2013 at 12:40 PM

    The name "Cowboys Stadium" is everything the structure itself is not: concise, blandly functional, lacking in imagination, panache and, most notably, a high-dollar corporate sheen.

    There was never any chance that it was going to last, despite Jerry Jones' protestations to the contrary. Today, it's officially gone.

    In its place: AT&T Stadium, Home of the Dallas Cowboys. (Insert hilarious dropped call/missed signal jokes here).

    "I've often been told that this stadium reminds some of a cell phone," Jones said at a press conference today explaining the move.

    Jones touted some improvements for fans. The deal brings an expanded in-stadium cell phone network, better Wi-Fi, wayfinding apps for smart phones. But the big winner here is clearly Jones.

    The real question is why he didn't sell naming rights earlier. Although the finances of this deal weren't disclosed, these deals are absurdly lucrative. It stands to reason that Jones could have started making money right away. That's what Business Insider was getting at in a 2010 piece reporting that the Cowboys' dithering had already cost the team $15 million.

    In retrospect, such a critique is laughable. The analyst who made that estimate based it on the assumption that a Cowboys Stadium naming rights deal would bring in $7 to $10 million per year. Since that article was written, multiple deals have been signed that blow that figure out of the water. The New York Jets and Giants are getting $17 million or so on MetLife Stadium, while Citigroup is paying the Mets $20 million for the dubious honor of being associated with their ballpark.

    In November, Forbes had a more informed take, quoting a Harvard professor and the author of a book on naming rights:

    Jerry Jones would want to associate or affiliate with the highest end co-branding opportunity that streams not only across the stadium, but all other ventures. He is likely waiting for the "deal of the century." If I were in his shoes, I would also likely hold on and wait for just the right time, price and place in order to sell naming rights for Cowboys Stadium. People in sponsorship buy into sizzle and want to be associated with winning teams. The best option is to hold tight.

    That's only part of the story. The other is that Jones has a compulsive need to upstage ridiculously adorable baby animals. The Fort Worth Star-Telegram's Bud Kennedy had the scoop:

    <blockquote class="twitter-tweet"><p>Jerry Jones has just called a noon press conference, stepping on the <a href="https://twitter.com/FortWorthZoo">@FortWorthZoo</a> announcement naming its own Royal Baby. (Elephant.)</p>&mdash; Bud Kennedy (@BudKennedy) <a href="https://twitter.com/BudKennedy/statuses/360396936613859331">July 25, 2013</a></blockquote>
    <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

    The zoo is rather chipper about the whole thing.

    <blockquote class="twitter-tweet"><p><a href="https://twitter.com/BudKennedy">@BudKennedy</a> have you ever tried stepping on a baby elephant? Even Jerry can't! <a href="https://twitter.com/search?q=%23BabyElephantDay&amp;src=hash">#BabyElephantDay</a></p>&mdash; Fort Worth Zoo (@FortWorthZoo) <a href="https://twitter.com/FortWorthZoo/statuses/360409060060839936">July 25, 2013</a></blockquote>
    <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

    Her name is Belle.

  2. Fyreball

    Fyreball Contributing Member

    Apr 8, 2009
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    Does he even comprehend the stuff that he says anymore?? What the hell does this even mean?
  3. Ziggy

    Ziggy QUEEN ANON

    Jun 11, 1999
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    I wonder if waiting on selling those rights also allowed him time to book all the tertiary events (like high profile college football games) and increase the value even more...
  4. conquistador#11

    Jun 30, 2006
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    names aint what they used to be. welcome to..soldier field...candle stick park..astrodome..silver dome.

    may be if they called it, American Telephone and Telegraph stadium, that sounds more rad.
  5. Air Langhi

    Air Langhi Contributing Member

    Aug 26, 2000
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    How about ma bell stadium.
  6. A_3PO

    A_3PO Member

    Apr 29, 2006
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    This is good. I strongly dislike both the Cowboys and AT&T. They belong together.
  7. Uprising

    Uprising Contributing Member

    Dec 29, 2000
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    Guess that's better than Victoria's Secret Palace.
  8. scv_rockets

    scv_rockets Member

    Feb 8, 2003
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    Dropped signals. Just like Tony Romo.
  9. Buck Turgidson

    Feb 14, 2002
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    Well dammit, I guess this means I am in some sort of tertiary manner subsidizing the Dallas Cowboys. Depressing.

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