It's good for a few laughs, I really like how they portray Superman. http://www.jerry.digisle.tv/room.html Make sure you check out the tv teasers as well.
I enjoyed that a great deal. Some of my favorite comedy comes from putting extraordinary people in relatively mundane situations.
From the New York Times, about the spots: A Superman Campaign for American Express By STUART ELLIOTT Published: March 30, 2004 LOOK! Down on the PC. It's a banner ad. No, it's a pop-up ad. No, it's Web-only advertising for American Express that reteams Superman with Jerry Seinfeld. Though Superman was unable to attend a news conference yesterday when the Internet campaign was announced - that same old excuse about having to save the world was offered for his absence - Mr. Seinfeld, the longtime fan who joined an animated version of Superman for an American Express Super Bowl commercial in 1998, was present. So, too, were executives from American Express; the DC Comics division of Time Warner, home to the superhero character; and agencies like Ogilvy & Mather Worldwide that worked on the Web commercials, along with Barry Levinson, the movie director who makes his advertising debut directing the two Superman-Seinfeld shorts. The first of the five-minute "Webisodes," called "A Uniform Used to Mean Something," began appearing yesterday on an area of the American Express Web site meant to resemble Mr. Seinfeld's living room (www.americanexpress.com/jerry). The second spot is scheduled to appear in May. Spending for the campaign is not being disclosed; American Express typically spends more than $300 million a year on ads in major American media. In sponsoring Internet commercials shot to resemble films, American Express joins a lengthening list of marketers creating ads that can be seen only by computer users. The forays into what is known as branded entertainment, or advertainment, seek to avoid being perceived as hard-selling hucksterism while appealing to busy, educated, affluent, media-savvy consumers like - well, Mr. Seinfeld - who are watching less TV these days in favor of going online. "The normal TV reflex I find is being somewhat diverted these days" to the Internet, Mr. Seinfeld said in an interview after the news conference, which was held at the W Times Square hotel. Indeed, he added, as he "rattles around the apartment from 8 to 10 p.m.," he often finds himself on the PC rather than the TV. Mr. Seinfeld tipped his cap to the company that is widely considered the pioneer in sponsored Internet minimovies: the BMW of North America division of BMW, which in 2001 brought out "BMW Films," a series of commercials under the umbrella title "The Hire," directed by well-known film directors. "It was so new; no one had done anything like this on the Web," Mr. Seinfeld, a noted car collector, said of the BMW spots during the news conference. The spots were produced by Fallon Worldwide in Minneapolis, part of the Publicis Groupe. Other advertisers who are going the Webisode route include the Donna Karan division of LVMH Moët Hennessy Louis Vuitton, with "Road Stories" at dkny.com, and the Volvo unit of Ford Motor, with a European parody documentary about the residents of a Swedish town who are all supposedly buying a Volvo S40 sedan on the same day (www.news40 .volvocars.co.uk). "We're trying to reach consumers where they're going today, on the Internet, where a lot of people are spending more and more time," John Hayes, chief marketing officer at American Express in New York, said in an interview. "It's not just an issue of ratings," he added, referring to a decline in ratings for television viewing among desirable audiences like men ages 18 to 34. "It's about opting in and opting out; we're trying to create media content where people actually opt in to watch." American Express, Mr. Hayes said, is not interested in "promoting awareness" of its brand, which is already high. Rather, he added, "it's about engaging consumers and initiating a relationship, because when you do business with American Express, it's all about a relationship." Mr. Levinson, in a separate interview, said he agreed to direct the Internet spots after turning down many previous requests to help make commercials, because these spots offered him the chance to work in a new form of story-telling not "so bound by one-hour or half-hour" formats. The two Web commercials are centered on Mr. Seinfeld's relationship with Superman, which is presented as it was in the TV commercial six years ago: an odd-couple friendship not unlike the one between the Seinfeld character on the hit sitcom "Seinfeld" and George Costanza or Cosmo Kramer. Or, as Mr. Seinfeld put it in a bantering question-and-answer session during the news conference, "just a little off from the way I'm thinking." "I'm a big fan of the dysfunctional relationship," Mr. Seinfeld said deadpan, which cracked up the audience of reporters. The first Internet commercial is about Mr. Seinfeld and Superman spending the day together. They eat at a diner - a contemporary version of the 1950's and 1960's Baltimore diner found in Levinson films like "Diner," "Tin Men" and "Liberty Heights." They walk through Times Square. Superman tries to help Mr. Seinfeld install a DVD player on his TV set. They take in a Broadway musical, "Oh Yes Wyoming." "We just sneak in the Amex message," Mr. Seinfeld said, laughing, referring to a brief comic role that his American Express card plays in the Webisode. Mr. Seinfeld has appeared in television commercials for American Express since 1992. Mr. Seinfeld also discussed an idea he had in 1998, after "Seinfeld" concluded its run on NBC, to start a boutique ad agency. One genesis for the idea, he disclosed, was his admiration for a 1996 commercial, created by the TBWA/Chiat/Day division of TBWA Worldwide, part of the Omnicom Group, that showed dolls driving a toy version of a Nissan. That commercial demonstrated "the level of creativity that can sometimes be found in advertising," Mr. Seinfeld said, which "has always attracted me." The boutique, he continued, would have been started "with the same handful of guys I've worked with since 1992" at Ogilvy, "making our own little miniagency within Ogilvy." "We kind of got close" to opening the agency, Mr. Seinfeld said, "and I don't remember how it fell apart." "Now, I'm too busy" for such an agency, he added, but the idea "still kind of rattles around in my head." Ogilvy, which is part of the WPP Group, worked on the Web commercials along with @radical.media, Digitas and MindShare, also part of WPP. Offline, there will be teaser commercials to promote the Web spots, running on local and national stations and networks; postcards illustrated with scenes from the Internet commercials; plastic bags decorated with Daily Planet themes, wrapped around New York newspapers; and public relations initiatives. The agencies involved in those elements of the campaign include two owned by the Interpublic Group of Companies, Bragman Nyman Cafarelli and Momentum Worldwide. For all the commercial aspects of the news conference, one was omitted. Though it was held in the lounge on the lower level of the W Times Square known as the Whiskey, it was not identified as such in any of the materials distributed to reporters. The reason being that DC Comics did not want the Superman character linked to a word meaning an alcoholic beverage.
Yes, if you've watched this, please sit through the Sing Along for the Wyoming song. There is a part near the end that's pretty funny.
That made my night.....man I miss Sienfeld. ThaT show was the best. "Why didn't you catch it? I don't do that, I do this"
