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Rockets Becoming Joke on Local Radio

Discussion in 'Houston Rockets: Game Action & Roster Moves' started by Jeff, Jan 11, 2001.

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  1. Jeff

    Jeff Clutch Crew

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    I've heard a lot of complaints about talk radio and lack of Rockets talk, so I thought I would pass this along. I spoke to a couple of people in the business who said that Rocket talk is a running joke on the air this season.

    They get VERY VERY few calls even during designated Rockets segments about the Rockets and many of the one's they get are incredibly pathetic. Even Rudy mentioned negative talk show comments in the Chron recently.

    The point is that the calls for the Rockets have become so unintellegent and infrequent that they have been relegated to joke status. Now, I think that local radio show guys could do a MUCH better job of talking basketball, but it sounds like we also need to do a better job of calling.

    I, for one, think we should make a concerted effort to call in at a regular time every week and talk Rockets. Pick a specific day and just flood the stations with calls. That would wake them up and, when doing it, take a tip from Jim Rome and "have a take and don't suck."

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    The way to use life is to do nothing through acting,
    The way to use life is to do everything through being. - Lao-Tzu
     
  2. SmeggySmeg

    SmeggySmeg Member

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  3. RocketsPimp

    RocketsPimp Member

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    Let's do it.

    Also, Rudy is on 950 AM every Wednesday(unless they play, then Tue or Thur) at 6pm.

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    Go vote for Steve Francis for the All-Star game!! You only have until Sunday!!

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  4. Old School

    Old School Member

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    That's the key...bad Rocket calls are just as bad, or worse, than NO Rocket calls.

    Old School



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    I voted YES!
     
  5. tacoma park legend

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    I agree that most rockets fans that call in to any sports show make some stupid ass comments. Anybody ever listen to the 5th quarter after the game? The people that call into that show make me wanna scream. one guy calls in and talks for 10 minutes about how he likes the pacers big screen and wants it in the new rocks arena. Another guy asks if steve francis is trying to be "air jordanesque". None of the callers put any thought into their comments before they call in.

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  6. RunninRaven

    RunninRaven Member
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    That's so true. The Rockets never get any calls. [​IMG]


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    "Of course, everything looks bad if you remember it!"
    Homer Simpson
     
  7. vince

    vince Member

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    This is true. I listen to the 610 morning show. It is pathetic.

    The hosts literally beg for rocket calls. The result is someone says Basketball, and discusses a different topic.

    The Rockets aren't that bad that nobody would care about the Rockets are they? I know they aren't.

    But this is true, the Host don't spark any initial topics that would spur calls. They too can do a better job.

    Come on, when the Comets whom everyone tought was a joke of a league gets more calls than the Rockets when its Rockets season, basically is sad.

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    The guns are cocked and the soldiers are in place, it's time to march and let the battles decide the war.
     
  8. Vengeance

    Vengeance Member

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    The Titans get more calls than the Rockets . . . it's kindof a shame. I used to think that Houston was a basketball city, but it's becoming apparent that this is a football town through and through.

    I still say that Houston fans are some of the worst in the NBA (outside of the fervent minority --> us) . . . they only support a team when it wins a championship. Other than that, the people are as fair-weather as one can get.

    That being said, I guess we should probably take up the torch and call.

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    "Any answer that can't be questioned is no answer at all. It's gibberish. It's the jabbering of startled monkeys flinging dung at the moon" -- Scott Christensen -- www.ewav.com
     
  9. Lobo

    Lobo Member

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    I don't get it. Where are all the fans that voted for the new arena? You think a few of them would try calling into the talk shows once a while. (As for myself, I just don't like hearing my voice on radio.)

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  10. heypartner

    heypartner Member

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    They are saying, "Rocket talk is a running joke on the air this season." Not in here it isn't. Apparently Francis doesn't think much of local radio to mention it as where he goes for public opinion. Maybe Local Radio is the JOKE!

    Yeah.

    Say Rockets talk is a joke will ya. jab! Notice how my attempt to discuss on-air hot topics in this forum was of no interest. Maybe 610's controvery-for-controvery's-sake topics are a joke.

    Come-on Lance and John. Tell us why Rocket's talk is lacking, but not here. I think you're just bored without football. Register, let's hear it. You to Feigan!

    Time for the medium's to unit. 610 and 950 should use cc.net for their internet presence. You will get more action that way.
     
  11. Jeff

    Jeff Clutch Crew

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    hey: I think it is lacking because fans aren't calling the stations. They can't invent callers.

    The fact is that attendance at Rockets games is down and so is viewership on local TV. We may be having great discussions here, but how many of us are there, really? Maybe a few hundred of us can have a running discussion here with members from all over the world, but when was the last time you called a radio talk show to discuss the Rockets?

    They get plenty of football and baseball calls.

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    The way to use life is to do nothing through acting,
    The way to use life is to do everything through being. - Lao-Tzu
     
  12. heypartner

    heypartner Member

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    Of course they aren't calling the station. But, they are posting here. Maybe if Lance, John, Feigan, and Matt could convince their bosses that they need to improve ratings by participating in cc.net, the Internet revolution would continue.

    Let me tell you something Lance, John and Matt: This bbs gets 1 impression per second for an 8 hour span, and that does not count hits on the front page, just these bbs forums. With absolutely no promotion! This bbs gets roughly 30,000 impressions per day.

    I'm sure Clutch would love to give you a media forum for discussing on-air topics. It is called a strategic alliance! It is called threaded discussions, not email. Threaded discussions will lead to more phone calls. And negotiating Internet strategic alliances is my job. It will improve your phone calls.


    [This message has been edited by heypartner (edited January 12, 2001).]
     
  13. No Worries

    No Worries Member

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    On one of the last Rudy T shows I heard, they had about 5 callers in a row rail on Cato. Rudy kinda got frustrated since the reason Cato has not done squat this year is that he has been injured all but two games.

    The average fan does not know how good he has got it with the Rockets. The Rockets are playing 500 ball without a starting center or a backup center. Even with Cato and Dream healthy, the Rockets would have to "overachieve" to be a 500 team. The Rocket fans should be ecstatic with both the players and the coach. Instead they would rather kick a dog (Cato) when he's down. Go figure.

    I think Rudy should have told the "Cato must die" callers that the Clippers are looking for new fans [​IMG]


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  14. Jeff

    Jeff Clutch Crew

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    You are assuming, of course, that those who use the internet to discuss these topics would actually call in to the shows. I would guess the percentage of people on this board that are in Houston to be less than 50% and the percentage of those who actually call talk radio to be under 5%. That's not much of a demographic.

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    The way to use life is to do nothing through acting,
    The way to use life is to do everything through being. - Lao-Tzu
     
  15. heypartner

    heypartner Member

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    I'm not following your demographic study. Why measure only those who would call? The number of phone calls doesn't matter. It is an Advertisement measure of total multi-media impression that I'm talking about. They can definitely gain impressions by moderating a forum here to attract listeners.

    It is a simple Internet marketing argument. How many impressions do they get on their website? The out-of-towners come here, so they should try to make an alliance with Clutch. It is not just about phone calls, although they would definitely go up with a better web presence. How much is not the issue if they can measure increased web impressions via alliance?

    Bottomline: Go to where the Rockets talk is! CC.NET! Don't laugh at lack of phone call, because that could be due to less overall use of radio for fan venting, when there is a competing medium like CC.NET to give you a better place to vent!

    Your BBall and Football argument is ignoring the fact that no comparable fan outlet exists for those sports on the level of cc.net.

    [This message has been edited by heypartner (edited January 12, 2001).]
     
  16. Jeff

    Jeff Clutch Crew

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    The point is for them to get ratings, which is what drives advertising dollars and keeps them making money, is listeners on the radio. If the majority of those on this site don't or can't listen to the radio in Houston, what difference would it make to them whether they had an open discussion forum here or not.

    Their discussion forum is their show. The internet, while important to us who visit cc.net, means very little to radio people when it comes to increasing listenership. Even if they have a webcast, they can't generate ad revenues even remotely close to what they generate on the radio. In many instances, the cost to do it outweighs the income they make from it.

    It makes more sense for them to focus on their market which is listeners in Houston.

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    The way to use life is to do nothing through acting,
    The way to use life is to do everything through being. - Lao-Tzu
     
  17. heypartner

    heypartner Member

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    Then why do they bother with their own website and reading email. They are "bothering" with that aren't they. Because it is a useful medium which gives them quantitative measurements that can be used to extrapolate listenership. How do they measure listernership now, using a much more inexact science of surveys.

    A moderated forum in a high traffic website is often done. It improves name recognition for the moderators, which can lead to real listernership and increased on-air advertisement like any other marketing alliance can. Plus, there are numbers that show internet advertising dollars improves with alliances with high traffic sites.

    Anyhow, not sure how we drifted here, but the "Rockets talk is a joke" comment to me means they could be losing listenership to cc.net as a fan venting platform.

    Think BIG Jeff. [​IMG]
     

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