I haven't looked into it, but have been hearing about it. They're going to be competing in the same space as Akamai from what I understand. One thing I overheard the great Jim Cramer (I think) say was that they apparently have lawsuits against them by MTV and Akamai or something along those lines. He basically said buy it if you want, but only on the hype, not on fundamentals. He said not to stay around in it too long if it pops. If ya believe Cramer, then there ya go...
A generally safer way alot of the big guns on Wall Street IPO's is they take advantage of SEC rules. Basically there is a 30 day waiting period for equity analysts to provide coverage of new issues like this IPO. So usually once that 30 days is up, most analysts issue a buy rating on the newly issued IPO, and then it tends to go up even more. So thus you will limit some of the volatility associated with a new issue. Of course if the IPO goes straight up like GOOG, and never comes back down, you will miss some initial profit, but IPO's in general are vicious and harrowing trades to begin with.
along those lines i generally find it safer to get into an IPO/spin-off after it has settled into a post-IPO range. a relatively safe way to find an in a new company that you believe is solid is to wait and see if it bounces after the IPO/spin-off and then wait for it to pull back to its initial price range. obviously it doesn't work all the time but it can provide you with low risk/high reward entries. for example, i was able to get a hold of KBR in the mid 21's after it pulled back from the initial run up. also, i was able to get a hold of DVR (cal-dive) in this fashion. also, i have been able to catch multiple trades in NMX (nymex) like this as well. another one i traded like this was SPR but i didn't hold on to it because i didn't know much about the company. anyhow, my point is wait for the stock to find a range where you can pinpoint a low risk exit rather than jumping in head first on the IPO day. but it's much easier for me to keep up with stocks since i am trading them everyday. also, it sucks having to wait for the entries but it is by far the safer way...especially on hyped IPOs. just watch the thing IPO and come back and check it every couple of days to see if it has found a range yet.