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Knicks' pitch to Lebron

Discussion in 'NBA Dish' started by dlath25, Jul 1, 2010.

  1. dlath25

    dlath25 Member

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    http://blogs.forbes.com/sportsmoney/

    The Knicks just finished pitching LeBron James. Their main selling point: You could make a billion dollars playing in New York. You can't earn anything close to that anywhere else.

    To make the case, they commissioned a study from marketing consultant Interbrand (See the powerpoint below--hit "full screen" to view.) that says LeBron could earn close to $1 billion over his lifetime in salary and endorsements if he makes Madison Square Garden his permanent home--their high-end estimate sees him earning as much as $2 billion. That outshines the estimated $700 million he’d likely earn in Cleveland, the $690 million in Chicago, and $600 million in Miami.

    It’s a crafty attack that goes right after their rivals' best case for nabbing LeBron: that his brand is so internationally recognizable, where he plays has little influence on his overall earnings. In fact, the same study claims that any generic free agent could see his lifetime earnings jump 30% by signing with the Knicks.

    To come up with the numbers for the Knicks, Interbrand says it ran through 50,000 computer models of a potential LeBron career, using more than 200 variables like individual performance, fan demographics and championships. The report is light on the details of its methodology, but comes to this conclusion: LeBron has a 50% chance of earning at least $1 billion in New York. In Cleveland and Chicago the odds fall to 1%. The study put a 0% chance of LeBron making $1 billion playing for Miami.

    Included in Interbrand's math: an NBA title in New York could be worth $240 million to LeBron, about $60 million more than if he brought a ring home to Cleveland, and more than double the value of a Chicago championship. Why? NYC is a huge market, the business capital of the world and home to a large (and wealthy) fan base hungry for a winning team--the Knicks haven’t held the title since 1973. LeBron already owns Cleveland, a small city with little clout. Michael Jordan’s six championships still hover over Chicago. Miami has a fickle fan base, a recent title and its own superstar in Dwayne Wade.

    Over the past year, Forbes estimates that LeBron earned $43 million in salary and endorsements (including Nike, State Farm Insurance, Coke, McDonalds and Upper Deck) playing for small market Cleveland. Good money, but a billion dollars it is not.
     
  2. GlenRice

    GlenRice Member

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    You can be a billionaire if you win a tittle with the new york knicks but the question is how the hell is that going to happen?
     
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  3. jopatmc

    jopatmc Member

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    What do 1.3 billion Chinese have to say about that?
     
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  4. saintja2

    saintja2 Member

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    I'm guessing this "Interbrand" will get paid if Lebron signs..
     
  5. RV6

    RV6 Member

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    let's start a campaign, "donate a dollar if you want Lebron to team up with Yao".....100% chance baby!
     
  6. BetterThanEver

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    I like how New Jersey is mysteriously absent from the calculations.
     
  7. Kojirou

    Kojirou Member

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    I've defended Lebron a lot here, but if he goes to New York, I would sincerely view him as scum. Not because of him screwing up with Houston, but him ending there would show what his true priorities are, and they aren't basketball.

    Simmons in a podcast observed something I believe to be true: Lebron, if he heads to Chicago or Miami (or Houston ;) ) could possibly reconcile it with his fans in Cleveland that they didn't build a great supporting cast in his hometown and his desire to win means he has an interest in heading to those cities that could potentially give him a title. He can't pull that at all in New York.
     
  8. The_Yoyo

    The_Yoyo Member

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    i am sure NJ will be like oh yeah we can do all that two in just 2 years where we'll be in Brooklyn so you have all what the knicks have to offer you plus what we have that they dont


    i feel bad for the knicks


    well not really
     
  9. robbie380

    robbie380 ლ(▀̿Ĺ̯▀̿ ̿ლ)
    Supporting Member

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    i hav prezentashun

    labraun u 2 can urn 1,000,000,000 in uston

    i hav fakts taht u cant urn 1,000,000,000 n e where else!

    100% chance n uston!
    0% nyc
    0% chicago
    0% miami
    0% cleveland

    y??

    [​IMG]

    moar fakts r 100% chance of title in uston!

    proof!

    [​IMG]
     
    1 person likes this.
  10. ryano2009

    ryano2009 Member

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    So if they win a championships he is gonna a billionaire, Ok I get that, how in hell are they gonna win a championship..?? with Gm like Walsh, and one of the most messed up front office, it ain't happening.
     
  11. ryano2009

    ryano2009 Member

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    you can scratch Houston off the post..
     
  12. Old Man Rock

    Old Man Rock Contributing Member

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    New Jersey sucks money wise. No comparison to New York. ANd in their best case scenario New Jersey will be stuck in the Meadowlands for 2 more years. In realiy it is probably 3. 3 year in the Meadowlands playing over dead mobsters and then you get to go Brooklyn. Brooklyn is a hell of a lot better than New Jersey bit it's not Manhattan.
     
  13. dachuda86

    dachuda86 Member

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    <object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/oSPDDpyoIKo&amp;hl=en_US&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/oSPDDpyoIKo&amp;hl=en_US&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object>


    because the Knicks suck.
     
  14. Icehouse

    Icehouse Member

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    Right, let's trust the folks the Knicks hired team LeBron. Get Andersen to audit the figures and you're all good.
     
  15. meh

    meh Member

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    Ahhh, now THAT'S the hidden little trick to their calculations.

    Unfortunately for NY, they don't have Morey or Presti or Pritchard to quickly build support rotation players left and right. They also seem to be missing a few picks as well. Lebron's people will quickly see through their ruse. :)
     
  16. roslolian

    roslolian Member

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    This isn't the problem. How did they calculate their numbers? 50% chance of getting 1 billion? That's based on what? How will he earn his money just by going to NY? This isn't the 1980's anymore, the whole world already knows who Lebron James is. Will Nike give him 200% more in endorsements just because he's playing in NY, even though their headquarters are actually in Portland? :rolleyes: How will Nike even justify such an increase on Lebron who's already making a ton of advertising money? LOL they just invented this stuff up.
     
  17. Pieman2005

    Pieman2005 Member

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    Nobody spells Dwyane Wade's name right.. D:

    DWYANE not DWAYNE.
     
  18. meh

    meh Member

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    Reading the article, it seems to be based on the fact that being a Knick would help more fans like Lebron, due to the Knicks inherent bigger fanbase locally and nationwide. It's also more likely for a person to be a bandwagon Knicks fan than a bandwagon Cavs fan.

    I'm not saying I agree with their logic. But it is plausible.
     

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