They show that 'Read to Achieve' commercial during the games showing the players reading to children and so on. I noticed that they show one clip of SF3 sitting next to JVG and Steve turns to the kids, reading part of the book, and says "...and he was willing to give up the one thing he loved." I thought it was ironic considering SF3's situation this year and who he was sitting next to when reading this. It would be interesting to see what the ending was of the book was and how it coincides to what SF3 is or is not doing.
