[Houston Business Journal] T-Mac straight to your cell

http://charlotte.bizjournals.com/houston/stories/2007/08/13/daily44.html

Deal broadcasts T-Mac straight to cellphones
Houston Business Journal - 10:52 AM CDT Thursday, August 16, 2007by Christine HallHouston Business Journal
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Fans of Tracy McGrady will only have to go as far as their mobile phones to catch a glimpse of the Houston Rockets' All-Star forward.

Ultimate Pros, a South Dakota sports mobile marketing agency, is working with Los Angeles mobile content provider GoLive! Mobile to launch McGrady's mobile fan club.


Content including ringtones, wallpapers and video can be downloaded directly from the T-Mac Mobile Storefront located at tmac.golivemobile.com or through McGrady's Web site www.t-mac.com.

McGrady is the first Rocket the two companies have designed a mobile fan club for, according to Steven Austine, vice president of sales for GoLive! Mobile.

"Working within Ultimate Pros' roster of talent, they asked GoLive! Mobile to launch a comprehensive mobile strategy for T-Mac," he said. "Given Tracy's NBA talent and GoLive! Mobile's strength in the mobile sector, we felt it was an obvious pairing to help bring mobile content to his wide fan base."

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T-Mac, the "T" stands for technology now!!!