If you know some codes and are fine with a used copy, you can get it for cheaper. Over at Wherehouse.com, they have a deal going on where if you use the code "ISC409OF", you can get anything 33% off. Apply it to Madden at $50, and it should be >$40 new. Not sure how Wherehouse.com has been treating these purchases though since people have been practically abusing it when they can. If you're OK with used copies, EBgames.com has some preplayed copies of Madden for $45 (Xbox and PS2 are the ones I noticed). Apply the "PPLAY15" code (or the CAG one), and you get 15% off, for ~$38. Put in the code "SAVER" and I think you get free shipping. If you have a Edge card, you could get an additional 10% off. Gamestop.com has a similar deal, but I don't think they have any used copies at the moment. Those are just off the top of my head; there might be other deals specifically for Madden that might be of better use.