I find this commercial annoying but it seems like I'm alone in my thoughts. If I'm in a room with friends or family and this commercial comes on the tube it elicits laughter. I just don't get it and I'm usually a fan of Geico's commercials. <object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/8F_G2zp-opg?fs=1&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/8F_G2zp-opg?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object>
i love it. i remember the first time i saw it. i cracked up. still hard not to crack a smile when i see it.
How many spokesman does Geico have??? I don't even know if all these guys are pushing the same company anymore. Caveman Gecko small stack of money Dude from "She's the one"... with the little piggy/honest abe/wood chucks. How much does this company devote to their ad department? Sounds like they devote more resources to coming up with "catchy" commercials than they do with having quality car inusrance.
Did your parents never play with your toes?? (parents touch each toe on one foot of a young child and says a line for each toe) This little piggy went to market, This little piggy stayed at home, This little piggy had roast beef, This little piggy had none. And this little piggy went... "Wee wee wee" all the way home.. My parents did this all the time when I was younger. I think people who also had this as a part of their childhood really take a liking to the commercial.
It was OK the first few times, then it bored me. After over 20 years, I just switched our car insurance AWAY from Geico last week. Their premiums were way too high. It came to a head after we just bought a very expensive 6 month-old car. Our payment exploded and I had to explore other options. I switched to a company several friends recommended. Geico's customer service is over-the-top awesome, but money talks. I gave Geico a chance to match (or come fairly close) and they would not.
I remember reading about their ad strategy a while back. Unlike a sports drink that caters its advertising only to teen and twenty-something males, Geico is/was trying to break wide with a product that everyone is legally mandated to buy, in a market dominated by the traditional firms with (then-)staid advertising, the State Farms & Allstates of the world. They try to get attention, knowing that the same strategy won't work with everyone at once. So they try to make one ad cutesy to get the soccer moms and play it on stations at times that get the soccer mom eyes, one ad hip to get the first-time insurance buyers at times stoners watch tv, etc. In short, they're trying to be all things to all people, and doing a pretty good job of it.
Weeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee! Speaking of Insurance commercials, I thought the Allstate ones were dumb at first. But I found myself laughing at the Teenage Girl one, and the Satellite dish. :grin:
What I remember reading just a few months back and paraphrased is five years old. Geez, I feel old. Slate's Ad Report Card, July 2005 [rquoter]...Geico's scattershot approach makes more sense when you think about their customers. Car insurance has perhaps the broadest target audience of any product. Who is Geico selling to? Pretty much everyone—man or woman, gay or straight, black or white, hip or hick. If you drive a car, they want your business. Even extremely broad brands, like Coca-Cola, still have niches they're trying to dominate (it's mostly young people who drink sugary sodas, for example). But car insurance companies know no niche. We all drive. We all have insurance (I hope). And we all stay insured through every stage of our lives—no matter our mood or marital status or income. As a result, Geico needs to air a range of spots that will appeal to many different people. Some ads are straightforward and tame (aimed at older drivers), while some are absurd (the kids seem to like this). All for a single product. Still, it's not just the range, but the volume of ads that's so astonishing. It seems like there's a Geico spot every time you turn on the TV. Other car insurers run huge numbers of ads, as well. According to Ted Ward, V.P. of Geico marketing, insurers are spending more than ever on ad buys right now. The industry has seen a profitability spike in the last few years. This is because accident rates have gone down (partly due to better-built cars, partly due to an aging—and thus slower-driving—population), and claims have thus decreased. Since there's suddenly more money to be made, everyone's trying to grab a bigger share. The quickest way to do that is by ramping up your television ads. At the moment, Geico's market share is 5.6 percent—far below that of the big boys like State Farm (18.2 percent) and Allstate (10.4 percent). But Geico is growing fast, and it relies on direct-to-consumer sales (through a Web site or 800 number) instead of a network of salesguy middlemen. While its competitors are running lots of dour ads that exploit our fear of accidents, Geico stands out from the clutter with its oddball humor and lighthearted tone. The company has managed to inject fun into a product that we resent having to buy and that we associate with miserable moments. That's no mean feat.[/rquoter]
I get a chuckle just about every time I see it. I liked most of the GEICO commercials in this vein from Honest Abe and Randy Johnson to Elmer Fudd and Ed "Too Tall" Jones. The latest crop with This Little Piggy and the Woodchucking Woodchucks were just too much the first time I saw them. I mean, did someone just make a commercial featuring a little piggy going wee wee wee all the way home?? Or one featuring woodchucks chucking wood?? Guess I'm a bit jaded with all the attempts by companies to be really hip and modern. I thinkone that can take popular(but invariably much older) sayings/phrases and make funny commercials out of them to be refreshing.
They played it in the movie theater right before the previews yesterday and I started laughing obnoxiously because this commercial is so old now, and as I stopped laughing I heard the guy behind me laughing uncontrollably loud, even louder than I was. I was wondering if the guy was living under a rock for the past 6 weeks but apparently this commercial works.
