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Garmin Nets Partnership With NBA Superstar Yao Ming

Discussion in 'Houston Rockets: Game Action & Roster Moves' started by windandsea, Apr 12, 2005.

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  1. windandsea

    windandsea Member

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    http://biz.yahoo.com/prnews/050412/cgtu086.html?.v=1

    OLATHE, Kan., April 12 /PRNewswire-FirstCall/ --

    Garmin International, Inc., a unit of Garmin Ltd. (Nasdaq: GRMN - News), today announced that the company has formed a multi-year global partnership with NBA basketball superstar Yao Ming, who will play a key role in Garmin's branding, promotion, and advertising plans for 2005 and beyond.


    "We're excited to welcome Yao Ming as the newest member of the Garmin team," said Gary Kelley, Garmin's director of marketing. "His global appeal -- coupled with his dynamic ability, solid work ethic, and humble personality -- makes Yao a natural choice to help promote the Garmin brand and attract more consumers to our diverse line of consumer electronics."

    "I am very honored to represent Garmin," said Yao, the Houston Rockets' 7- foot, 6-inch center. "I am excited by technology and I enjoy using high-tech electronics, so Garmin was a very natural fit for me."

    Yao will appear in a unified marketing campaign that is designed to build awareness of the Garmin brand as the premier integrator of GPS (Global Positioning System) enabled devices and a leading designer and manufacturer of consumer electronics. Garmin is a pioneer in developing innovative products for consumers -- including the StreetPilot® line of portable and easy-to-use automotive navigators, the iQue® series of GPS-enabled PDAs for professionals-on-the-go, and the Forerunner(TM) family of wrist-worn GPS training gear for fitness enthusiasts.

    Broadcast and print advertisements featuring the 25-year-old basketball phenomenon will begin appearing in mid-May 2005. The partnership will extend through 2007.

    "As a respected leader in GPS and consumer electronics, Garmin is a company whose technology helps bring people together," said Bill Sanders, vice president of marketing for BDA Sports Management and a member of Yao's management group, Team Yao. "In the same way, Yao has a dedicated worldwide fan following, so the partnership makes sense for everyone involved."

    Born and raised in Shanghai, Yao Ming began his NBA career in 2002 -- the first-ever number one NBA draft pick to come from an international league. Since then, fans have voted Yao as a starter in every NBA All-Star Game. In the 2005 balloting, he received more votes in NBA history than any other player in a single season.

    For more information on the Garmin - Yao Ming partnership and to view the commercial, visit http://www.garmin.com/yao .
     
    #1 windandsea, Apr 12, 2005
  2. windandsea

    windandsea Member

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    Yao Ming Partnership

    Yao Ming at the recent Garmin Television Commercial Shoot. NBA superstar Yao Ming is the newest member of the Garmin team! The seven-foot-six All-Star center for the Houston Rockets is partnering with the leader in GPS satellite navigation for a comprehensive branding, marketing, and advertising campaign.
    The agreement marks one of the most high-profile marketing campaigns ever from any company that specializes in integrating consumer electronics with GPS satellite navigation – a concept that has grown from science fiction to one of the hottest consumer technologies in little more than a quarter century.

    Today, Garmin fields a diverse product line of powerful yet compact and easy-to-use satellite navigation devices for cars, boats, business travelers, outdoor enthusiasts, and fitness buffs.

    “As Garmin continues to make location technology available to more and more consumers, it’s important that our name continues to be synonymous with GPS navigation,” said Jon Cassat, Garmin’s director of marketing communications. “Yao helps us do that on a worldwide stage. He has a natural affinity for technology and a genuine desire to be a pioneer and help us grow consumers’ awareness of Garmin satellite navigation.”

    This page offers additional information on the partnership, photos, and a sneak peak of our first television commercial featuring Yao. You’ll also find links to Garmin’s own “starting lineup” – our acclaimed StreetPilot, iQue, and Forerunner GPS-enabled devices – all designed to get you to where you want to be.

    View photos and video from the new Yao Ming/Garmin Television Commercial.

    http://www.garmin.com/yao/
     
    #2 windandsea, Apr 12, 2005
  3. windandsea

    windandsea Member

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    [​IMG]
     
    #3 windandsea, Apr 12, 2005
  4. KaiSeR SoZe

    KaiSeR SoZe Member

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    Garmin the GPS company?

    I wonder what they've got planned

    edit: nevermind

    hahaha commercial is weird :D
     
    #4 KaiSeR SoZe, Apr 12, 2005
  5. YallMean

    YallMean Member

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    I just cannot picture Yao in that convertable.
     
    #5 YallMean, Apr 12, 2005
  6. pasox2

    pasox2 Member
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    Glad it's not Charmin.

    Yo - Squeezably soft !

    Actually, that would be kind of funny. A big F U to all the hatas. :).

    .............

    Garmin = consumer electronics, esp. gps.

    .............

    Nice shoes.
     
    #6 pasox2, Apr 12, 2005
  7. YallMean

    YallMean Member

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    #7 YallMean, Apr 12, 2005
  8. YallMean

    YallMean Member

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    Yao can make a decent acting career after retire from basketball.
     
    #8 YallMean, Apr 12, 2005
  9. OddsOn

    OddsOn Member

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    Maybe Yao can use that GPS to track down some rebounds...:D
     
    #9 OddsOn, Apr 12, 2005
  10. langal

    langal Member

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    LOL
     
    #10 langal, Apr 12, 2005
  11. danielf

    danielf Member

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    What is the last word Yao says in the comercial?

    It sounds to me like "arigato" but no doubt it is something else.
     
    #11 danielf, Apr 12, 2005
  12. KaiSeR SoZe

    KaiSeR SoZe Member

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    I already got them
     
    #12 KaiSeR SoZe, Apr 12, 2005
  13. SirCharlesFan

    SirCharlesFan Member

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    LOL! Worst commercial ever!!!! What's so bad is it has potential to be funny.
     
    #13 SirCharlesFan, Apr 12, 2005
  14. tigermission1

    tigermission1 Member

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    Nice commercial, but the problem is it is not very realistic, I mean you just won't see Yao riding a 1970s classic convertible and driving alone across the country (American lifestyle that is).

    I just can't picture that, it is...well...not Yao:)

    But, Yao is a natural in front of the camera, I am actually quiet impressed by his acting abilities.
     
    #14 tigermission1, Apr 12, 2005
  15. forebay

    forebay Member

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    how many people did not get it?

    I thought it's pretty clear and easy to understand?

     
    #15 forebay, Apr 12, 2005
  16. nappdog

    nappdog Member

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    Yo Yao!!!!!!!!!.....You forgot to pay for gas.
     
    #16 nappdog, Apr 12, 2005
  17. nyquil82

    nyquil82 Member

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    you'd prefer he'd be pulling a rickshaw in with David Stern riding in it? you could say the same thing about the Lebron commercial where he is in a temple and plays ball in shanghai.
     
    #17 nyquil82, Apr 12, 2005
  18. micah1j

    micah1j Member

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    Wow, Windandsea is back!
     
    #18 micah1j, Apr 12, 2005
  19. LegendZ3

    LegendZ3 Member

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    Yao wasn't wearing seat belt and he didn't pay for gas. What a outlaw.
     
    #19 LegendZ3, Apr 12, 2005
  20. olliez

    olliez Member

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    He's still pretty bad at flopping

    ;)
     
    #20 olliez, Apr 12, 2005
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