1. Welcome! Please take a few seconds to create your free account to post threads, make some friends, remove a few ads while surfing and much more. ClutchFans has been bringing fans together to talk Houston Sports since 1996. Join us!

Effectiveness of billboard marketing for small business owners

Discussion in 'BBS Hangout' started by RKREBORN, Nov 12, 2021.

  1. RKREBORN

    RKREBORN Member

    Joined:
    Jul 24, 2006
    Messages:
    7,387
    Likes Received:
    6,993
    Any one using billboards for their small business? I'm about to sign on with Clear Channel for some spots for my business, but was wondering if anyone has any experience with this and with the effectiveness of the campaign
     
  2. boomboom

    boomboom I GOT '99 PROBLEMS
    Supporting Member

    Joined:
    Sep 29, 1999
    Messages:
    10,676
    Likes Received:
    5,685
  3. heypartner

    heypartner Contributing Member

    Joined:
    Oct 27, 1999
    Messages:
    61,346
    Likes Received:
    52,431
  4. Kim

    Kim Contributing Member

    Joined:
    Feb 17, 1999
    Messages:
    8,548
    Likes Received:
    3,019
    It's hard to quantify. Sorry. But there was one large account years ago landed due to a billboard bringing back in touch an old acquaintance.

    If you have a location specific billboard, like it says, "exit now" then that's different and probably more impactful in 2021.
     
    Xerobull, Squirtle and Buck Turgidson like this.
  5. Ziggy

    Ziggy 99ers STAND BY

    Joined:
    Jun 11, 1999
    Messages:
    35,193
    Likes Received:
    11,239
    On track to spend 8mil in ads this year in the home service industry. Only have 1 digital billboard that costs $700/month and has generated 1 tracked phone call Q3. Does it work? Who knows, man. Probably not. Better ways to advertise in 2021 IMO.
     
    RKREBORN and DaDakota like this.
  6. RKREBORN

    RKREBORN Member

    Joined:
    Jul 24, 2006
    Messages:
    7,387
    Likes Received:
    6,993
    Any suggestions on other advertising platforms?
     
  7. Ziggy

    Ziggy 99ers STAND BY

    Joined:
    Jun 11, 1999
    Messages:
    35,193
    Likes Received:
    11,239
    What ya advertising and to who? Whom?

    I waste a ton of money every year experimenting and nothing ever seems to beat Google Ads. But it really depends on the industry/product.

    I've been doing this for over a decade but still learning every day. Definitely don't have all the answers. But always fun to riff.
     
    Xerobull likes this.
  8. Xerobull

    Xerobull Dumbest guy in the room
    Supporting Member

    Joined:
    Jun 18, 2003
    Messages:
    25,645
    Likes Received:
    19,123
    +1. All depends on your product and target demographic.

    @RKREBORN what are you advertising?
     
  9. Roscoe Arbuckle

    Joined:
    Aug 15, 2014
    Messages:
    4,815
    Likes Received:
    2,712
    It depends on your field. In mine, which is investments, radio is always the best, but it is expensive.
     
  10. CCorn

    CCorn Member

    Joined:
    Dec 26, 2010
    Messages:
    18,655
    Likes Received:
    14,746
    Unless you’re targeting people 70+ ,or as mentioned earlier advertising to take the next exit, I’d use social media. You can track the effectiveness of your ads and make adjustments.
     
    Xerobull likes this.
  11. Buck Turgidson

    Buck Turgidson Mineshaft Enthusiast

    Joined:
    Feb 14, 2002
    Messages:
    67,885
    Likes Received:
    59,591
    Or radio.
     
  12. CCorn

    CCorn Member

    Joined:
    Dec 26, 2010
    Messages:
    18,655
    Likes Received:
    14,746
    you can also get ads at 3am on Spanish television stations for cheap.
     
    #12 CCorn, Nov 13, 2021
    Last edited: Nov 13, 2021
  13. Buck Turgidson

    Buck Turgidson Mineshaft Enthusiast

    Joined:
    Feb 14, 2002
    Messages:
    67,885
    Likes Received:
    59,591
    UHF
     
  14. Ziggy

    Ziggy 99ers STAND BY

    Joined:
    Jun 11, 1999
    Messages:
    35,193
    Likes Received:
    11,239
    Radio - audience aside - depends on traffic/drive-time not just age.
     
  15. Xerobull

    Xerobull Dumbest guy in the room
    Supporting Member

    Joined:
    Jun 18, 2003
    Messages:
    25,645
    Likes Received:
    19,123
    I was thinking about this and the effectiveness of billboards has to have diminished greatly over the past 10 years due to people either looking at the road or their phone.

    Recently with the shift to work from home jobs, they have to have lost even further effectiveness due to less commuting.

    Like @CCorn said, they're sunsetting with the Boomers.
     
  16. Ziggy

    Ziggy 99ers STAND BY

    Joined:
    Jun 11, 1999
    Messages:
    35,193
    Likes Received:
    11,239
    Yee. I don't do them. I hate them.

    It just doesn't work. Except... when it works. Buccees for example. Or any viral billboard that garners social shares. Or perfectly placed ones (home elevation near a neighborhood that flooded).
     
    Xerobull likes this.
  17. Mr. Brightside

    Mr. Brightside Contributing Member

    Joined:
    Mar 27, 2005
    Messages:
    18,872
    Likes Received:
    2,007
    I haven't listened to the radio in over 15 years and neither do I look at social media ads, but I do pay attention to almost every billboard on the highway.
     
    Xerobull likes this.
  18. PhiSlammaJamma

    Joined:
    Aug 29, 1999
    Messages:
    27,210
    Likes Received:
    5,635
    Cheap Hologram Hookers are loaded with billboards in the future. On one tit you are watching p*rn. On the other tit there is an Ad for more p*rn. But the hood news is you can have up to six t*** before the upload fees kick in.
     
    Xerobull likes this.
  19. Roscoe Arbuckle

    Joined:
    Aug 15, 2014
    Messages:
    4,815
    Likes Received:
    2,712
    Let me know the ones you don't get. EDIT: Fun Fact: I was on a date in the 90's and the girl asked what was my Favorite movie. I said "UHF." She went to the bathroom and never came back.

     
    #19 Roscoe Arbuckle, Nov 14, 2021
    Last edited: Nov 14, 2021

Share This Page

  • About ClutchFans

    Since 1996, ClutchFans has been loud and proud covering the Houston Rockets, helping set an industry standard for team fan sites. The forums have been a home for Houston sports fans as well as basketball fanatics around the globe.

  • Support ClutchFans!

    If you find that ClutchFans is a valuable resource for you, please consider becoming a Supporting Member. Supporting Members can upload photos and attachments directly to their posts, customize their user title and more. Gold Supporters see zero ads!


    Upgrade Now