This is pretty cool. iTunes and the iTunes store for Windows also went "live" today. == http://www.apple.com/pr/library/2003/oct/16pepsi.html Beginning February 1, 100 million winning codes will be randomly seeded in 20 ounce and 1 liter bottles of Pepsi, Diet Pepsi and Sierra Mist, and the winning codes will be redeemable for a free song from the iTunes Music Store. == A six pack of 20-oz bottles goes for roughly $2, less if you can find a good sale. The number being bandied about is 1-in-3 on the caps. Depending upon how you look at it, either the Pepsi is free, the music is free, or you are paying half-price for both.