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[Dime] Secrets behind one of best b-ball commercials

Discussion in 'BBS Hangout' started by Pete Chilcutt, Jan 26, 2010.

  1. Pete Chilcutt

    Pete Chilcutt Member

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    Possible Lebron and Dwight re-make

    http://dimemag.com/2010/01/the-secrets-behind-one-of-the-all-time-best-basketball-commercials/

    <object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/5YUCIConUOw&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/5YUCIConUOw&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object>



    “Every detail was worked out. We actually had to have Larry challenge Michael to the game because we couldn’t have Michael make the challenge because of his gambling situation at the time. Larry originally said, “What if’n I play you for it?” And the director, Joe Pytka, asked Larry what “if’n” was.”

    “Larry added the line, No Dunking. Then the two took the first two shots (over the backboard and on their knees). After that, it was just editing though Larry didn’t necessarily want to do it that way. When the two of them are in the stands and Larry challenges Michael, Larry was actually trying to figure out if he could really make it off the scoreboard.”

    “The two guys also aren’t really sitting on the rafters. We had to bring in a rig and position it about 10 feet off the ground. I remember Jordan saying, ‘If we fall, I’m going to own McDonald’s.’ So there were five or six production assistants under them and if they fell, they would fall on those guys.”

    “The funny thing is the commercial almost didn’t make it because at the last second our lawyers realized we didn’t have commercial clearance to use the Hancock Building. Eventually I think we traded to the rights to use it for a basketball autographed by Jordan and Bird and I think $100. Nobody ever thought it would turn into what it did.”

    “There’s a story about the awful outfit Jordan is wearing. Larry showed up in regular workout clothes. At the time, Michael was designing his own line of clothes. This was one of the outfits. According to the contract, Michael could pick his wardrobe. Pytka, known for his temper, ridiculed Jordan continuously about the outfit. But to no avail. Jordan refused to wear anything else, but his creation.”

    And one last thought: ‘Bron I can see in this new version, but Dwight? DH is a beast and all, but I wouldn’t exactly place money on a guy who shoots 60% from the foul line and much, much worse outside of eight feet to win a crazy H-O-R-S-E contest …
     
  2. kaleidosky

    kaleidosky Member

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    my favorite part
     
  3. sbyang

    sbyang Member

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    I can see how they'd do a new one for Lebron and Dwight: All Dunks.

    They can do 12 ft rims, free throw line stuff, just harder and harder dunks. That's the only way the selection of Lebron and Dwight makes sense.
     
  4. Cannonball

    Cannonball Member

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    I was going to make a comment about Jordan's awful clothes but I see the article already addressed it.
     
  5. Ziggy

    Ziggy QUEEN ANON

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    Love it. He does no wrong.
     
  6. Depressio

    Depressio Member

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    The commercial would work much better with LeBron and Kobe, not Dwight.

    Unless it's dunking.
     
  7. droxford

    droxford Member

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    Commercial never made sense to me. I mean - if he already owned the burger and fries, why the hell would he want to play Larry Bird for the burger and fries?
     
  8. SwoLy-D

    SwoLy-D Member

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    That's what SHE said. :eek:
     

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