http://www.chron.com/cs/CDA/ssistory.mpl/business/2268639 Dec. 4, 2003, 3:12AM DaimlerChrysler to sponsor 'Lingerie Bowl' Copyright 2003 Detroit Free Press DETROIT -- DaimlerChrysler will challenge the boundaries of automotive advertising, not to mention good taste, by sponsoring a football game between scantily clad women during halftime of the Super Bowl. The automaker, which has received a growing amount of criticism because of its increasingly sexually suggestive ads, knows it is going a step further with the Lingerie Bowl on Feb. 1. For 20 minutes, 14 models dressed in lingerie will get down and dirty during a tackle football game. The program will be live on a pay-per-view channel, requiring viewers to shell out $20 to $30 to get a peek at the game. James Kenyon, a spokesman for the Auburn Hills, Mich.-based Chrysler Group, said, "It's another way for us to break through the advertising clutter" during the Super Bowl. The company will use the Lingerie Bowl to pitch Dodge cars and Durango and Ram pickups purchased primarily by men, Kenyon said. "It's a good place to advertise and get notice from people watching the game."
I guess since it's on Pay-Per-View, the suckers who pay $20-$30 can expect to see uniforms torn to shreds and some errant boobs pop out.
Oh my gawd...I think this is the first thread with no pics to ever give me a stiffy.... Maybe they'll water the field down before the game to make it extra muddy...
What uniforms?? They will be wearing bras, panties and garters. I don't remember the URL for the website but there IS a website out there for this and it shows QUITE a photo of all the ladies in their "uniforms". This thing probably will get better ratings than the superbowl....even on PPV!
Does anyone know if there will be a penalty for a honey soaked cl@m lick? If so, does anyone have an idea how many yards that would cost the giving team? I have to factor that into which team I bet on. I just hope both teams cover the spread!
