Big 12 blew it by eschewing playoff Big 12 commissioner Dan Beebe all but killed his own conference on April 30, 2008. That’s when he decided to team up with the Big Ten and Pac-10 to reject a four-team playoff being pushed by the SEC and ACC. If the Big 12 (and/or the Big East) had supported it, the so-called “Plus One” model likely would’ve happened. Even that modest playoff would have meant hundreds of millions of additional revenue for college athletics. It would have then allowed for easy expansion for an even more lucrative 16-team postseason. That would have solved all the monetary concerns that have left the Big 12 on the verge of collapse at the hands of its one-time allies, the Big Ten and Pac-10. LINK
