I wonder how expensive it was to pull this off and how many projectors it took to do this. They practically turned the whole court into a screen and had some really cool 3 dimensional effects going. Check it out. Worth a few minutes of your time I would say. http://www.nba.com/cavaliers/video/2014/03/08/znightintromp4-3186857/
Well he was there to honor Big Z. They probably were like, "all this can be yours, pay no attention to the product on the floor."