Anheuser-Busch’s ‘BE’ Takes Beer to a New Level ST. LOUIS (Oct. 4, 2004) - B-to-the-E (BE), Budweiser's newest entry in a long line of innovative beers by Anheuser-Busch, is a distinctive new product for contemporary adults who are looking for the latest beverage to keep up with their highly social and fast-paced lifestyles. As the industry leader, Anheuser-Busch is the first major brewer to infuse beer with caffeine, guarana and ginseng. Well balanced with select hops and aromas of blackberry, raspberry and cherry, BE will offer a lightly sweet and tart taste - a great mixture of beer and new flavors for adults to enjoy when out with friends at a club or at a bar after work with colleagues. Brewed at Anheuser-Busch's Houston brewery, BE will be packaged in a sleek, slim-line 10-ounce can with stylish graphics. Pending formal government approval, BE will be launched in multiple phases throughout the year in markets across the country. "Contemporary adults thirst for variety and what's new, and our B-to-the-E delivers a beverage that is true to their lifestyles and range of drinking occasions," said Pat McGauley, senior director of New Products and High End Brands, Anheuser-Busch, Inc. "Our new B-to-the-E provides caffeine, guarana, and ginseng in a great tasting beer." BE will be priced slightly higher than Budweiser and marketed through local print advertising, point-of-sale materials, bar and club promotions and online programs. BE will contain 6.6 percent alcohol by volume. "We created a great new drink that's outside the boundaries of the taste adults would expect from a traditional beer," said Nathaniel Davis, brewmaster, Anheuser-Busch, Inc. "With B-to-the-E, we've come up with a beer that has a taste with a 'wow' factor at the finish." Based in St. Louis, Anheuser-Busch Cos. Inc. is the leading U.S. brewer and holds a 50 percent share in Grupo Modelo, Mexico's leading brewer. In a survey of 10,000 business leaders and securities analysts, Anheuser-Busch ranked first overall in quality of products and services among nearly 600 companies researched in FORTUNE magazine's 2004 "America's Most Admired Companies" listing. The company also is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world's largest recycler of aluminum beverage containers. For more information, visit www.anheuser-busch.com or www.budweiser.com. http://www.anheuser-busch.com/news/BtoE_100404.htm While trying to find those hilarious Leon commercials, I stumbled accross this. Visit the link to see the can.
The first time I hear a white guy say "B to the E" on one of these stupid commercials, I am gonna die laughing. Allow me to channel you know who... DESTINED TO FAIL.
A real beer doesn't have a "slim-line 10-ounce can with stylish graphics". Sounds like a sissy drink to me. *cough*zima*cough*
frankly, i feel a little silly even saying, B to the E. has a vanilla ice-esque ring to it. cooking mc's like a pound of bacon.
Do you guys think the other beer companies will rush their own versions, or will they wait for the reaction to this abomination?
Since when have rappers had a lock on math lexicon? B to the e - as in B raised to the Eth power. I'd say it has more of a math connotation than some sort of rap connotation.
Why ask "why?", Try Bud Dry! I mean... This is going to flop. Miserably. Maybe it would do better with a less r****ded name. I'll still give it a try though. There's always room for me to be wrong.
As a 100% bud drinker, I'll stick to bud...oh and BTW, I actually liked that Bud Dry stuff! Didnt other companies follow the "Dry" thing for a while too? Anyhow, this B to the E stuff sounds whack!
I saw this today in the CHRON. It was the front page of the businness section IIRC. Sounds really strange. On a side note, anyone ever tried Keystone Ice? I am not a fan of Keystone beer, but I love the 30 pack for 9.99 deal. KI is pretty good.
Beer with caffeine? I'll bet anybody ten bucks that within 5 years, one of the beer companies comes out with a beer-Prozac combination. "You can get drunk and now not be depressed about it"
i jsut wanted to say thar i was waaayyyyy ahead of the trend in the alcohol/energy-drink craze. trend-setter here.
wouldn't adding a stimulant to a depressant just nullify both concoction's goal? it's just freakin water by then!
Yeah, but hopefully it tastes better than Sparks. I like Redbull and most other energy drinks, but Sparks tastes awful to me.
